Journal of Segmentation in Marketing, Volume 3, Issue 2 (2000)

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Journal of Segmentation in Marketing, Volume 3, Issue 2 (2000)

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Vol 4, 2000-2001 Volume 3, 1999-2000 Vol 2, 1998 Vol 1, 1997
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EDITORIAL FORUM

Segmentation and Relationship Marketing
Art Weinstein
Pages: 1-3
Published online: 15 Oct 2008
First Page PreviewforSegmentation and Relationship Marketing | References | PDF (23.2 KB)
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Original Articles

Article
The Personalizing Shopper and Marketplace Relationships
An Empirical Investigation
Alka Subramanian & Raymond A. Marquardt
Pages: 5-21
Published online: 15 Oct 2008
AbstractforThe Personalizing Shopper and Marketplace Relationships | References | PDF (80.1 KB)
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Article
Can Relationships Be Segmented?
The Chinese Guanxi Approach
Y. H. Wong
Pages: 23-41
Published online: 15 Oct 2008
AbstractforCan Relationships Be Segmented? | References | PDF (160.8 KB)
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Article
Market Segmentation
The Case of Religious Services
Noel Y. M. Siu & Ka-Shing Woo
Pages: 43-60
Published online: 15 Oct 2008
AbstractforMarket Segmentation | References | PDF (80.9 KB)
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Article
The Consumer Behavior of Hispanic Populations in the United States
Betty J. Parker
Pages: 61-78
Published online: 15 Oct 2008
AbstractforThe Consumer Behavior of Hispanic Populations in the United States | References | PDF (81.8 KB)
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Article
Predicting Segment Membership of Financial Services Consumers (Part 2)
Tina Harrison
Pages: 79-103
Published online: 15 Oct 2008
AbstractforPredicting Segment Membership of Financial Services Consumers (Part 2) | References | PDF (112.8 KB)
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Article
The Substantiality Test
Meaning and Application in Market Segmentation
John Stanton & Guilherme D. Pires
Pages: 105-115
Published online: 15 Oct 2008
AbstractforThe Substantiality Test | References | PDF (57.2 KB)
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