Browse this journal

Collections

Browse article collections from Journal of Marketing Theory and Practice.

All issues Special issues
The Impactful Sales Research from the Journal of Marketing Theory and Practice
Created 15 Mar 2024 | 9 articles
Edited by Dr. Raj Agnihotri and Dr. Annie Peng Cui
Celebrating the Impactful Articles from Journal of Marketing Theory and Practice
Created 06 Oct 2023 | 13 articles
Edited by Dr. Raj Agnihotri and Dr. Annie Peng Cui