Journal of Global Scholars of Marketing Science, Volume 34, Issue 3 (2024)

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Journal of Global Scholars of Marketing Science, Volume 34, Issue 3 (2024)

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Articles

Article
Utilizing gain and loss message framing for consumers: A Machiavellian perspective
Prachi Gala, James Blair & Matthew Lunde
Pages: 305-324
Published online: 30 May 2024
AbstractforUtilizing gain and loss message framing for consumers: A Machiavellian perspective | Full Text | References | PDF (2.5 MB) | EPUB
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Article
The evolution of customer engagement in the digital era for business: A review and future research agenda
Tareq Rasul, Sumesh Nair, Nikolina Palamidovska-Sterjadovska, Wagner Junior Ladeira, Fernando de Oliveira Santini & Islam Elgammal
Pages: 325-348
Published online: 14 Jun 2024
AbstractforThe evolution of customer engagement in the digital era for business: A review and future research agenda | Full Text | References | PDF (2.2 MB) | EPUB
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Article
Breaking barriers: How race shapes service expectations across actors and contexts
Ayşe Banu Elmadağ, Mehmet Okan & Gallayanee Yaoyuneyong
Pages: 349-365
Published online: 11 Mar 2024
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Article
Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology
Avinash Rana, Vishal Soodan, Ashwani Kumar, Nirma Sadamali Jayawardena, Park Thaichon, Kamal Gupta & Nripendra P. Rana
Pages: 366-392
Published online: 04 Jun 2024
AbstractforIdentifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology | Full Text | References | PDF (765.3 KB) | EPUB
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Open Access
Article
The current state of big data analytics research in marketing: A systematic review using TCCM approach
Christine Ye
Pages: 393-415
Published online: 22 Mar 2024
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Article
I think I can, I think I can; A qualitative investigation of celebrity endorsement and meaning transfer’s role in building consumer self confidence
Delancy H.S. Bennett & Cecilia Ruvalcaba
Pages: 416-438
Published online: 03 Mar 2024
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Article
Impact of artificial intelligence (AI) chatbot characteristics on customer experience and customer satisfaction
Yunho Park, Jaehun Kim, Qi Jiang & Kyung Hoon Kim
Pages: 439-457
Published online: 14 Jun 2024
AbstractforImpact of artificial intelligence (AI) chatbot characteristics on customer experience and customer satisfaction | Full Text | References | PDF (804.5 KB) | EPUB
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