International Journal of Advertising, Volume 43, Issue 5 (2024)

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International Journal of Advertising, Volume 43, Issue 5 (2024)

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Advertising in the Era of Digital Media Evolution

Editorial

Editorial
Navigating the digital media evolution in advertising
Yung Kyun Choi & Ji Hee Song
Pages: 775-776
Published online: 21 Apr 2024
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Research Articles

Article
The hidden power of shame: how feeling ashamed enhances advertisement recall and positive attitude
Jane So, Youjae Yi & Nidhi Agrawal
Pages: 777-797
Published online: 20 Aug 2023
AbstractforThe hidden power of shame: how feeling ashamed enhances advertisement recall and positive attitude | Full Text | References | PDF (1.3 MB) | EPUB
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Article
The effects of brand trustworthiness and credibility on location-based advertising: moderating effects of privacy concern and social influence
Hoang Tran Phuoc Mai Le, Weonsang Yoo & Jungkun Park
Pages: 798-823
Published online: 30 Aug 2023
AbstractforThe effects of brand trustworthiness and credibility on location-based advertising: moderating effects of privacy concern and social influence | Full Text | References | PDF (1.5 MB) | EPUB
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Article
Two important strategies to attenuate consumer purchase hesitation☆
Jeong-Bin Whang, Ji Hee Song & Jong-Ho Lee
Pages: 824-846
Published online: 10 Oct 2023
AbstractforTwo important strategies to attenuate consumer purchase hesitation☆ | Full Text | References | PDF (3.1 MB) | EPUB
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Article
The role of perceived freewill in crises of human-AI interaction: the mediating role of ethical responsibility of AI
Jungyong Ahn, Jungwon Kim & Yongjun Sung
Pages: 847-873
Published online: 02 Jan 2024
AbstractforThe role of perceived freewill in crises of human-AI interaction: the mediating role of ethical responsibility of AI | Full Text | References | PDF (2 MB) | EPUB
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Article
Rethinking the elderly consumers’ motivational shifts: the roles of time perception and goal orientation
Jihern Kim, Dongwon Min & Eunkyung Lee
Pages: 874-903
Published online: 29 Jan 2024
AbstractforRethinking the elderly consumers’ motivational shifts: the roles of time perception and goal orientation | Full Text | References | PDF (8.1 MB) | EPUB
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Article
Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion
Makoto Ono & Akinori Ono
Pages: 904-929
Published online: 02 Apr 2024
AbstractforDo celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion | Full Text | References | PDF (1.6 MB) | EPUB
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