Journal of Strategic Marketing, Volume 32, Issue 3 (2024)

Browse this journal

Journal of Strategic Marketing, Volume 32, Issue 3 (2024)

See all volumes and issues
Volume 32, 2024 Vol 31, 2023 Vol 30, 2022 Vol 29, 2021 Vol 28, 2020 Vol 27, 2019 Vol 26, 2018 Vol 25, 2017 Vol 24, 2016 Vol 23, 2015 Vol 22, 2014 Vol 21, 2013 Vol 20, 2012 Vol 19, 2011 Vol 18, 2010 Vol 17, 2009 Vol 16, 2008 Vol 15, 2007 Vol 14, 2006 Vol 13, 2005 Vol 12, 2004 Vol 11, 2003 Vol 10, 2002 Vol 9, 2001 Vol 8, 2000 Vol 7, 1999 Vol 6, 1998 Vol 5, 1997 Vol 4, 1996 Vol 3, 1995 Vol 2, 1994 Vol 1, 1993
Download citations Download PDFs Download issue

Research Article

Article
How many eggs in how many baskets? National versus regional diversification strategies and export success
João S. Oliveira, John W. Cadogan, Itzhak Gnizy & Asmat-Nizam Abdul-Talib
Pages: 251-265
Published online: 09 Mar 2023
AbstractforHow many eggs in how many baskets? National versus regional diversification strategies and export success | Full Text | References | PDF (816.6 KB) | EPUB
  • 2190 Views
  • 2 CrossRef citations
  • 0Altmetric
Open Access
Article
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis: Investigating the conditional effects of involvement and age
Raouf Ahmad Rather, Sıddık Bozkurt, Imran Khan, Tan Vo-Thanh, Amir Zaib Abbasi & Tareq Rasul
Pages: 266-288
Published online: 10 Jun 2023
AbstractforSDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis: Investigating the conditional effects of involvement and age | Full Text | References | PDF (1.1 MB) | EPUB
  • 404 Views
  • 5 CrossRef citations
  • 0Altmetric
Article
Luxury branding in B2B
Giuseppe Pedeliento, Sheena Leek & George Christodoulides
Pages: 289-303
Published online: 23 May 2023
AbstractforLuxury branding in B2B | Full Text | References | PDF (327.3 KB) | EPUB
  • 426 Views
  • 2 CrossRef citations
  • 0Altmetric
Article
Slimy tactics: the covert commercialisation of child-targeted content
Sheli Smith, Caroline J Oates & Fraser McLeay
Pages: 304-316
Published online: 31 May 2023
AbstractforSlimy tactics: the covert commercialisation of child-targeted content | Full Text | References | PDF (247.6 KB) | EPUB
  • 1195 Views
  • 2 CrossRef citations
  • 0Altmetric
Open Access
Article
The effects of targeted digital advertising on consumer welfare
Benjamin E. Borenstein & Charles R. Taylor
Pages: 317-332
Published online: 01 Jun 2023
AbstractforThe effects of targeted digital advertising on consumer welfare | Full Text | References | PDF (498.8 KB) | EPUB
  • 654 Views
  • 3 CrossRef citations
  • 0Altmetric
Article
Brand transitions in emerging markets: An exploratory perspective and research framework
Priya Narayanan
Pages: 333-357
Published online: 11 Jul 2023
AbstractforBrand transitions in emerging markets: An exploratory perspective and research framework | Full Text | References | PDF (1.1 MB) | EPUB
  • 270 Views
  • 0 CrossRef citations
  • 0Altmetric
Article
Factors affecting consumer post COVID-19 online shopping behavior: the moderating role of commitment – evidence from Palestine
Samir D. Baidoun & Mohammed Z. Salem
Pages: 358-373
Published online: 26 Jun 2023
AbstractforFactors affecting consumer post COVID-19 online shopping behavior: the moderating role of commitment – evidence from Palestine | Full Text | References | PDF (454.1 KB) | EPUB
  • 267 Views
  • 7 CrossRef citations
  • 0Altmetric
Article
Consumer Patronage in Omnichannel Retailing and the Moderating Impact of Culture: A MetaSEM Review
Sandip Mukhopadhyay, Sumedha Chauhan & Sita Mishra
Pages: 374-390
Published online: 05 Jul 2023
AbstractforConsumer Patronage in Omnichannel Retailing and the Moderating Impact of Culture: A MetaSEM Review | Full Text | References | PDF (491.8 KB) | EPUB | Supplemental
  • 450 Views
  • 2 CrossRef citations
  • 0Altmetric

Explore articles