Journal of Marketing for Higher Education, Volume 33, Issue 1 (2023)

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Journal of Marketing for Higher Education, Volume 33, Issue 1 (2023)

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Articles

Article
The influence of university brand image, satisfaction, and university identification on alumni WOM intentions
Walesska Schlesinger, Amparo Cervera-Taulet & Walter Wymer
Pages: 1-19
Published online: 24 Jan 2021
AbstractforThe influence of university brand image, satisfaction, and university identification on alumni WOM intentions | Full Text | References | PDF (1.7 MB) | EPUB
  • 1724 Views
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Article
Unique challenges of segmentation and differentiation for higher education
John Story
Pages: 20-39
Published online: 24 Jan 2021
AbstractforUnique challenges of segmentation and differentiation for higher education | Full Text | References | PDF (1.3 MB) | EPUB
  • 963 Views
  • 5 CrossRef citations
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Article
The influence of self-congruence and relationship quality on student educational involvement
Arnold Japutra, Shasha Wang & Ting (Tina) Li
Pages: 40-57
Published online: 19 Feb 2021
AbstractforThe influence of self-congruence and relationship quality on student educational involvement | Full Text | References | PDF (1.5 MB) | EPUB
  • 588 Views
  • 5 CrossRef citations
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Article
Marketing and communicating sustainability through college athletics: the effects of pro-environmental initiatives on the belief-attitude-intention hierarchy
Young Do Kim, Changhyun Nam & Ashley M. LaPlaca
Pages: 58-78
Published online: 28 Feb 2021
AbstractforMarketing and communicating sustainability through college athletics: the effects of pro-environmental initiatives on the belief-attitude-intention hierarchy | Full Text | References | PDF (2 MB) | EPUB
  • 862 Views
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Article
Attracting international student applications to a university website: The role of story-based content and gender in improving stickiness
Mario Cassar & Albert Caruana
Pages: 79-96
Published online: 17 Apr 2021
AbstractforAttracting international student applications to a university website: The role of story-based content and gender in improving stickiness | Full Text | References | PDF (1.4 MB) | EPUB
  • 547 Views
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Article
Positioning strategies and rankings in the HE: congruence and contradictions
Önder Kethüda
Pages: 97-123
Published online: 25 Feb 2021
AbstractforPositioning strategies and rankings in the HE: congruence and contradictions | Full Text | References | PDF (1.9 MB) | EPUB
  • 944 Views
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Article
Selling lemons? The relationship between learning and teaching information on university programme web pages and future students’ course satisfaction
Anesa Hosein & Namrata Rao
Pages: 124-141
Published online: 21 Mar 2021
AbstractforSelling lemons? The relationship between learning and teaching information on university programme web pages and future students’ course satisfaction | Full Text | References | PDF (1.6 MB) | EPUB
  • 1265 Views
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