Journal of Marketing for Higher Education, Volume 34, Issue 1 (2024)

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Journal of Marketing for Higher Education, Volume 34, Issue 1 (2024)

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Articles

Article
Antecedents and consequences of students’ attitudes towards internationally accredited business schools: a signalling theory perspective
Muhammad Mohsin Butt, Jeroen Huisman, Dildar Hussain, Muhammad Alam & Muslim Amin
Pages: 1-17
Published online: 22 Jun 2021
AbstractforAntecedents and consequences of students’ attitudes towards internationally accredited business schools: a signalling theory perspective | Full Text | References | PDF (1.4 MB) | EPUB
  • 522 Views
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Article
Customer service quality, emotional brand attachment and customer citizenship behaviors: findings from an emerging higher education market
Khurram Sharif & Mouna Sidi Lemine
Pages: 18-43
Published online: 11 Jul 2021
AbstractforCustomer service quality, emotional brand attachment and customer citizenship behaviors: findings from an emerging higher education market | Full Text | References | PDF (2.3 MB) | EPUB
  • 959 Views
  • 8 CrossRef citations
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Article
Measuring COVID-19’s impact on international HE students and intervention satisfaction: implications for marketing theory and practice
Steven Greenland, Muhammad Saleem, Roopali Misra & Bhanu Bhatia
Pages: 44-71
Published online: 22 Jul 2021
AbstractforMeasuring COVID-19’s impact on international HE students and intervention satisfaction: implications for marketing theory and practice | Full Text | References | PDF (2.6 MB) | EPUB
  • 1144 Views
  • 12 CrossRef citations
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Article
Cultural exploration as an antecedent of students’ intention to attend university events: an extension of the theory of reasoned action
Ayman Harb, Aahed Khliefat, Yahya A. Alzghoul, Deborah Fowler, Nael Sarhan & Khalid Eyoun
Pages: 72-94
Published online: 01 Aug 2021
AbstractforCultural exploration as an antecedent of students’ intention to attend university events: an extension of the theory of reasoned action | Full Text | References | PDF (1.7 MB) | EPUB
  • 628 Views
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Article
Innovation in educational marketing: a study applied to Brazilian private higher education institutions
Fernanda Edileuza Riccomini, Claudia Brito Silva Cirani, Samara de Carvalho Pedro, Daniela Menezes Garzaro & Kambou Sie Kevin
Pages: 95-115
Published online: 17 Aug 2021
AbstractforInnovation in educational marketing: a study applied to Brazilian private higher education institutions | Full Text | References | PDF (3.1 MB) | EPUB
  • 607 Views
  • 5 CrossRef citations
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Article
Marketing of higher education institutes through the creation of positive learning experiences – analyzing the role of teachers’ caring behaviors
Monica Khanna, Isaac Jacob & Anjali Chopra
Pages: 116-135
Published online: 22 Aug 2021
AbstractforMarketing of higher education institutes through the creation of positive learning experiences – analyzing the role of teachers’ caring behaviors | Full Text | References | PDF (1.9 MB) | EPUB
  • 560 Views
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Article
Higher education institution choice intention model: mediation effect of attitude
Kevser Tasel-Jurkovic & İpek Altinbasak-Farina
Pages: 136-155
Published online: 27 Aug 2021
AbstractforHigher education institution choice intention model: mediation effect of attitude | Full Text | References | PDF (2 MB) | EPUB
  • 480 Views
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Article
Corporate social responsibility and brand loyalty in private higher education: mediation assessment of brand reputation and trust
S. Mostafa Rasoolimanesh, Poh Ling Tan, Mehran Nejati & Azadeh Shafaei
Pages: 156-177
Published online: 06 Sep 2021
AbstractforCorporate social responsibility and brand loyalty in private higher education: mediation assessment of brand reputation and trust | Full Text | References | PDF (1.9 MB) | EPUB
  • 1197 Views
  • 10 CrossRef citations
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Article
Student satisfaction: the role of expectations in mitigating the pain of paying fees
Jashim Khan & Jane Hemsley-Brown
Pages: 178-200
Published online: 10 Oct 2021
AbstractforStudent satisfaction: the role of expectations in mitigating the pain of paying fees | Full Text | References | PDF (1.6 MB) | EPUB
  • 9210 Views
  • 14 CrossRef citations
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Open Access
Article
The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty
Mazhar Ali, Huma Amir & Masood Ahmed
Pages: 201-222
Published online: 19 Sep 2021
AbstractforThe role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty | Full Text | References | PDF (1.7 MB) | EPUB
  • 786 Views
  • 9 CrossRef citations
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Review
Loyalty to higher education institutions and the relationship with reputation: an integrated model with multi-stakeholder approach
Francisco J. García-Rodríguez & Desiderio Gutiérrez-Taño
Pages: 223-245
Published online: 28 Sep 2021
AbstractforLoyalty to higher education institutions and the relationship with reputation: an integrated model with multi-stakeholder approach | Full Text | References | PDF (1.7 MB) | EPUB
  • 342 Views
  • 8 CrossRef citations
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Article
The educational placebo effect: branding higher education benefits student learning
Sina Esteky & S. H. Kalati
Pages: 246-261
Published online: 11 Sep 2021
AbstractforThe educational placebo effect: branding higher education benefits student learning | Full Text | References | PDF (1.7 MB) | EPUB | Supplemental
  • 542 Views
  • 3 CrossRef citations
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Article
A comparative analysis of institutional commitment: are business students different?
Leslie J. Wardley, John Nadeau & Charles H. Bélanger
Pages: 262-282
Published online: 10 Oct 2021
AbstractforA comparative analysis of institutional commitment: are business students different? | Full Text | References | PDF (2 MB) | EPUB
  • 175 Views
  • 1 CrossRef citations
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Article
The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students
Purificación Alcaide-Pulido, Helen O’Sullivan & Chris Chapleo
Pages: 283-300
Published online: 21 Oct 2021
AbstractforThe application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students | Full Text | References | PDF (1.6 MB) | EPUB
  • 383 Views
  • 4 CrossRef citations
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Article
Determinants of learner-centric brand equity for online universities in Gulf countries
Syed Aziz Anwar, M. Sadiq Sohail, Ahmed Ankit & Meera Al-Marri
Pages: 301-320
Published online: 03 Oct 2021
AbstractforDeterminants of learner-centric brand equity for online universities in Gulf countries | Full Text | References | PDF (1.5 MB) | EPUB
  • 200 Views
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Article
Corporate branding of academic institutions: semiotic communication of logos and names
Ying Qi Wu & Cecilia Yin Mei Cheong
Pages: 321-343
Published online: 21 Nov 2021
AbstractforCorporate branding of academic institutions: semiotic communication of logos and names | Full Text | References | PDF (2.4 MB) | EPUB
  • 816 Views
  • 3 CrossRef citations
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Article
Role of social media technologies and customer relationship management capabilities 2.0 in creating customer loyalty and university reputation
Syed Asim Shah, Muhammad Haroon Shoukat, Muhammad Shakil Ahmad & Bilal Khan
Pages: 344-367
Published online: 28 Oct 2021
AbstractforRole of social media technologies and customer relationship management capabilities 2.0 in creating customer loyalty and university reputation | Full Text | References | PDF (2.1 MB) | EPUB
  • 1073 Views
  • 6 CrossRef citations
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Article
You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Fahmida Naheen & Tamer H. Elsharnouby
Pages: 368-389
Published online: 26 Oct 2021
AbstractforYou are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour | Full Text | References | PDF (1.7 MB) | EPUB
  • 2677 Views
  • 10 CrossRef citations
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Open Access
Article
Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students’ learning engagement
Umer Zaman, Murat Aktan, Hasnan Baber & Shahid Nawaz
Pages: 390-414
Published online: 12 Nov 2021
AbstractforDoes forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students’ learning engagement | Full Text | References | PDF (2.2 MB) | EPUB
  • 648 Views
  • 13 CrossRef citations
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Article
College choice & the consumer: the impact of gender on higher education enrollment
Jessica Prach, Ane Turner Johnson & Sarah Ferguson
Pages: 415-435
Published online: 06 Jan 2022
AbstractforCollege choice & the consumer: the impact of gender on higher education enrollment | Full Text | References | PDF (1.8 MB) | EPUB
  • 472 Views
  • 1 CrossRef citations
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