Journal of Marketing for Higher Education, Volume 33, Issue 2 (2023)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Marketing for Higher Education, Volume 33, Issue 2 (2023)

See all volumes and issues
Vol 34, 2024 Volume 33, 2023 Vol 32, 2022 Vol 31, 2021 Vol 30, 2020 Vol 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Vol 24, 2014 Vol 23, 2013 Vol 22, 2012 Vol 21, 2011 Vol 20, 2010 Vol 19, 2009 Vol 18, 2008 Vol 17, 2007-2008 Vol 16, 2006 Vol 15, 2005-2006 Vol 14, 2004-2005 Vol 13, 2004 Vol 12, 2002-2003 Vol 11, 2001 Vol 10, 2000-2001 Vol 9, 1999-2000 Vol 8, 1997-1998 Vol 7, 1996-1997 Vol 6, 1995 Vol 5, 1994 Vol 4, 1993 Vol 3, 1990-1991 Vol 2, 1989-1990 Vol 1, 1988-1989
Download citations Download PDFs Download issue

Articles

Article
The roles of the country’s cognitive, affective, and personality aspects in international students’ decision-making
Evelyn Hendriana, Khairil Wahidin Awang & Raja Nerina Raja Yusof
Pages: 143-160
Published online: 21 Mar 2021
AbstractforThe roles of the country’s cognitive, affective, and personality aspects in international students’ decision-making | Full Text | References | PDF (1.6 MB) | EPUB
  • 525 Views
  • 4 CrossRef citations
  • 0Altmetric
Article
Motivation factors in student decisions to study Transnational Higher Education in China: a comparative study of two Anglo-Sino programmes
Dan Liu, Alun DeWinter, Peter Harrison & Katherine Wimpenny
Pages: 161-181
Published online: 29 Mar 2021
AbstractforMotivation factors in student decisions to study Transnational Higher Education in China: a comparative study of two Anglo-Sino programmes | Full Text | References | PDF (2.5 MB) | EPUB
  • 1352 Views
  • 8 CrossRef citations
  • 0Altmetric
Article
Community orientation: an overlooked pillar of market-oriented higher education institutions
Shahira El Alfy
Pages: 182-204
Published online: 18 Apr 2021
AbstractforCommunity orientation: an overlooked pillar of market-oriented higher education institutions | Full Text | References | PDF (1.8 MB) | EPUB
  • 324 Views
  • 2 CrossRef citations
  • 0Altmetric
Article
What affects university image and students’ supportive attitudes: the 4Q Model
Ismail Erkan, Sevtap Unal & Fulya Acikgoz
Pages: 205-222
Published online: 19 May 2021
AbstractforWhat affects university image and students’ supportive attitudes: the 4Q Model | Full Text | References | PDF (1.7 MB) | EPUB
  • 609 Views
  • 5 CrossRef citations
  • 0Altmetric
Article
Antecedents and consequences of brand citizenship behavior in private higher education institutions
Kamran Khan, Irfan Hameed & Syed Karamatullah Hussainy
Pages: 223-244
Published online: 13 Jun 2021
AbstractforAntecedents and consequences of brand citizenship behavior in private higher education institutions | Full Text | References | PDF (2 MB) | EPUB
  • 485 Views
  • 9 CrossRef citations
  • 0Altmetric
Article
Commitment of key internal stakeholders during internationalization: challenges of an emerging market culture
Natalia V. Volkova & Maria S. Plakhotnik
Pages: 245-263
Published online: 03 Jun 2021
AbstractforCommitment of key internal stakeholders during internationalization: challenges of an emerging market culture | Full Text | References | PDF (1.5 MB) | EPUB
  • 521 Views
  • 2 CrossRef citations
  • 0Altmetric
Article
Identification and emotional attachment in higher education: antecedents and consequences
Mehmet Özer, Alper Özer & Akın Koçak
Pages: 264-288
Published online: 10 Jun 2021
AbstractforIdentification and emotional attachment in higher education: antecedents and consequences | Full Text | References | PDF (2 MB) | EPUB
  • 771 Views
  • 4 CrossRef citations
  • 0Altmetric

Explore articles

Explore the most recently published articles

Care-experienced students and equity support provision: an investigation of Australian university websites
Elizabeth Knight et al.
Article | Published online: 30 May 2024
Open Access
User-generated content effectiveness in co-creation of online higher educational services
Maysam Shafiee Roodposhti et al.
Article | Published online: 7 May 2024
The determinants of recommendation intention and student satisfaction in private higher institutions: Empirical evidence from Kazakhstan
Kaisar Kairat et al.
Article | Published online: 7 May 2024
Open Access
Student satisfaction and co-creation behavior in game-based learning in the context of higher education
Negin Zarandi et al.
Article | Published online: 7 May 2024
View all latest articles