Acknowledgements
This paper is a report on the 1st Seminar on Innovation in Primary Care 2008 (Madrid, 7th March 2008) held under the auspices of the Fundación Ciencias de la Salud and the Fundación para la Formación de la Organización Médica Colegial, and sponsored by Glaxo-Smith-Kline.
Declaration of interest: The authors report no conflicts of interest. The authors alone are responsible for the content and writing of the paper.