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Research Article

Mindful Immersion: Curating Awe-Inducing Experiences to Increase Brand Salience

Amy ErrmannAuckland University of Technology, Auckland, New ZealandCorrespondence[email protected]

https://orcid.org/0000-0003-1213-0040 View further author information

Received 05 Apr 2023, Accepted 20 Feb 2024, Published online: 21 Mar 2024

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https://doi.org/10.1080/00913367.2024.2325144
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