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Research Article
Mindful Immersion: Curating Awe-Inducing Experiences to Increase Brand Salience
Amy ErrmannAuckland University of Technology, Auckland, New ZealandCorrespondence[email protected]
https://orcid.org/0000-0003-1213-0040View further author information
https://orcid.org/0000-0003-1213-0040View further author information
Received 05 Apr 2023, Accepted 20 Feb 2024, Published online: 21 Mar 2024
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