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Community & Junior College Libraries Volume 23, 2017 - Issue 3-4
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Articles

Developing a Strategic Marketing Plan for Academic Library E-resources to Optimize Return on Investment

Kanu A. NagraBorough of Manhattan Community College, The City University of New York, New York City, NY, USACorrespondence[email protected]
Pages 115-128 | Published online: 09 Sep 2019

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Read on this site (2)

Dominic Dankwah Agyei & Patrick Ngulube. (2023) Exploring Strategies for Marketing Library Products and Services in University Libraries in Ghana. The International Information & Library Review 55:2, pages 143-158.
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Denise A. Garofalo. (2020) Tips from the Trenches. Journal of Electronic Resources Librarianship 32:3, pages 218-220.
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Articles from other publishers (1)

Melissa Fraser-Arnott. (2023) Academic library marketing in the post-COVID world. The Journal of Academic Librarianship 49:4, pages 102744.
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