Advanced search
Publication Cover
Health Marketing Quarterly Volume 32, 2015 - Issue 1
Submit an article Journal homepage
372
Views
3
CrossRef citations to date
0
Altmetric
Original Articles

Regulatory Fit Effects on Children's Responses to Healthy Eating Promotion: An Experiment Testing Message and Celebrity Fit

Benjamin Ka Lun ChengDivision of Communication, College of International Education, Hong Kong Baptist University, Kowloon, Hong KongCorrespondence[email protected]
Pages 48-64 | Published online: 09 Mar 2015

Citations (3)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (3)

Joe Phua, S. Venus Jin & Jihoon (Jay) Kim. (2020) The roles of celebrity endorsers’ and consumers’ vegan identity in marketing communication about veganism. Journal of Marketing Communications 26:8, pages 813-835.
Read now
Tatiana Pozolotina & Svein Ottar Olsen. (2019) Consideration of immediate and future consequences, perceived change in the future self, and health behavior. Health Marketing Quarterly 36:1, pages 35-53.
Read now
Amalia Czeizler & Ellen Garbarino. (2017) Give blood today or save lives tomorrow: Matching decision and message construal level to maximize blood donation intentions. Health Marketing Quarterly 34:3, pages 175-186.
Read now

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.