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Journal of Current Issues & Research in Advertising Volume 35, 2014 - Issue 1
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Articles

Asian Females in an Advertising Context: Exploring Skin Tone Tension

Anjala S. Krishen Department of Marketing & International Business, College of Business, University of Nevada, Las Vegas, Nevada, USACorrespondence[email protected]
,
Michael S. LaTour School of Hotel Administration, Cornell University, Ithaca, New York, USA
&
Elnaz Jalilipour Alishah Michael Foster School of Business, University of Washington–Seattle, Seattle, Washington, USA
Pages 71-85 | Published online: 10 Feb 2014

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Read on this site (3)

Tingting Yang, Chen Lou & Edson C. Tandoc$suffix/text()$suffix/text(). (2023) Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women. International Journal of Advertising 42:8, pages 1315-1351.
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Anjala S. Krishen & M. Joseph Sirgy. (2016) Identifying With the Brand Placed in Music Videos Makes Me Like the Brand. Journal of Current Issues & Research in Advertising 37:1, pages 45-58.
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Anjala Selena Krishen & My Bui. (2015) Fear advertisements: influencing consumers to make better health decisions. International Journal of Advertising 34:3, pages 533-548.
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Articles from other publishers (7)

Yiran Yang, Rosanneke A. G. Emmen, Ymke de Bruijn & Judi Mesman. (2022) White prevalence and White preference in children’s books in China. SN Social Sciences 2:10.
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Sahil Raj, Brinda Sampat, Tanveer Kajla & Harpreet Singh. (2022) Dark side of skin‐lightening products: Social responsibility of advertisers. International Social Science Journal 72:245, pages 525-541.
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Jiani Jiang, Bruce A. Huhmann & Michael R. Hyman. (2019) Emerging masculinities in Chinese luxury social media marketing. Asia Pacific Journal of Marketing and Logistics 32:3, pages 721-745.
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. 2019. Delivering Tourism Intelligence. Delivering Tourism Intelligence 339 399 .
Flora WL Ip, Gary J Lewis & Carmen E Lefevre. (2019) Carotenoid skin colouration enhances face and body attractiveness: A cross-cultural study. Quarterly Journal of Experimental Psychology 72:11, pages 2565-2573.
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Itisha Nagar. (2018) The Unfair Selection: A Study on Skin-Color Bias in Arranged Indian Marriages. SAGE Open 8:2, pages 215824401877314.
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Anjala S. Krishen & Maria Petrescu. (2018) Analytics from our scholarly closets: the connections between data, information, and knowledge. Journal of Marketing Analytics 6:1, pages 1-5.
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