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Research Article
The Influence of Customer Relationship Management in Enhancing Hospitality Business Performance: The Conditional Mediation of Digital Marketing Capabilities
Nguyen Dang Hata Faculty of Economics-Management, Hong Bang International University, Ho Chi Minh City, Vietnam
https://orcid.org/0009-0004-8356-2742
https://orcid.org/0009-0004-8356-2742, Kim-Lim Tanb JCUS Business School, James Cook University, Singapore, SingaporeCorrespondence[email protected]
https://orcid.org/0000-0001-8343-5103
https://orcid.org/0000-0001-8343-5103, Nguyen Lam Ngoc Via Faculty of Economics-Management, Hong Bang International University, Ho Chi Minh City, Vietnamhttps://orcid.org/0009-0006-9785-5129
https://orcid.org/0009-0006-9785-5129, Nguyen An Phua Faculty of Economics-Management, Hong Bang International University, Ho Chi Minh City, Vietnamhttps://orcid.org/0009-0006-8490-8199
https://orcid.org/0009-0006-8490-8199 & Hiram Tingc i-CATS University College, Kuching, Sarawak, Malaysia;d International College, Krirk University, Bangkok, Thailandhttps://orcid.org/0000-0002-1389-976X
https://orcid.org/0000-0002-1389-976X