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International Journal of Hospitality & Tourism Administration Latest Articles

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Research Article

The Influence of Customer Relationship Management in Enhancing Hospitality Business Performance: The Conditional Mediation of Digital Marketing Capabilities

Nguyen Dang Hata Faculty of Economics-Management, Hong Bang International University, Ho Chi Minh City, Vietnam

https://orcid.org/0009-0004-8356-2742

Kim-Lim Tanb JCUS Business School, James Cook University, Singapore, SingaporeCorrespondence[email protected]

https://orcid.org/0000-0001-8343-5103

Nguyen Lam Ngoc Via Faculty of Economics-Management, Hong Bang International University, Ho Chi Minh City, Vietnam

https://orcid.org/0009-0006-9785-5129

Nguyen An Phua Faculty of Economics-Management, Hong Bang International University, Ho Chi Minh City, Vietnam

https://orcid.org/0009-0006-8490-8199

Hiram Tingc i-CATS University College, Kuching, Sarawak, Malaysia;d International College, Krirk University, Bangkok, Thailand

https://orcid.org/0000-0002-1389-976X

Received 03 Dec 2023, Accepted 18 Apr 2024, Published online: 24 Apr 2024

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https://doi.org/10.1080/15256480.2024.2346142
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