Public engagement with pictures and videos about COVID-19 vaccination on social media: A cross-sectional study in a developing country

Figures & data

Table 1. Demographic background of participants.

Characteristics	Respondents, n 2088 (%)
Gender
Male	1338 (64.1)
Female	750 (35.9)
Age (years)
18–35	1398 (64)
19–35	504 (24.1)
≥ 51	186 (8.9)
Educational Level
≤ High school	174 (8.3)
Diploma	180 (8.6)
Bachelor's degree	1068 (51.1)
Master's degree	420 (20.1)
≥ PhD degree	234 (11.2)
Income
less than 100$	558 (28)
200$ to 400$	342 (17.2)
401$ to 600$	270 (13.6)
601$ to 800$	234 (11.7)
801$ to 1000$	246 (12.3)
≥1001$	342 (17.2)

Table 2. Public attitudes towards posting pictures and videos on COVID – 19 vaccinations on social media with consideration of the gender variance (N = 2088).

Variables		Public attitudes toward posting pictures and videos of COVID – 19 vaccinations on social media
Variables	Mean	Mean Rank	Chi2	P	Strongly disagree	Tend to disagree	Do not know	Tends to agree	Strongly agree	df
Gender			131.533a	.000						4
Male	3.131	1003.27		.	180(13.5)	282(21.2)	246(18.5)	432(32.4)	192(14.4)
Female	3.400	1109.40			36(4.8)	84(11.2)	282(37.6)	240(32)	108(14.4)
Age			524.656a	.000						8
18–35	3.457	1148.00			90(6.5)	156(11.2)	414(29.7)	492(35.3)	240(17.2)
36–50	3.143	1006.46			66(13.1)	90(17.9)	114(29.7)	174(34.5)	60(11.9)
51 and	1.742	339.40			60(32.3)	120(64.5)	–	6(3.2)	–
Education			321.492^a	.000						16
High school	3.207	1008.19			12(6.9)	30(17.2)	66(37.9)	42(24.1)	24(13.8)
Diploma	3.533	1173.20			6(3.3)	24(13.3)	54(30)	60(33.3)	36(20)
Bachelor's degree	3.418	1121.52			66(6.2)	144(13.6)	312(29.4)	360(33.9)	180(16.9)
Master	3.129	994.83			48(11.4)	96(22.9)	72(17.1)	162(38.6)	42(10)
PhD	2.308	632.50			84(35.9)	72(30.8)	18(7.7)	42(17.9)	18(7.7)
Total	3.22				216(10.4)	366(17.6)	528(25.4)	672(32.3)	300(14.4)

Table 3. Receiving vaccine and public engagement with posting pictures during vaccination on social media.

Receiving vaccination	N 2088(%)
Yes	886 (42.4)
No	1202 (57.6)
Posting pictures during vaccination
Yes	318 (15.2)
No	1770 (84.8)
Ways of engagement
Like	672 (32.4)
Positive emoji	120 (5.8)
Comment	162 (7.8)
Negative emoji	18 (0.9)
No reaction	1104 (53.2)

Table 4. Reasons for posting pictures of vaccination on social media.

Reasons	N 2088 (%)
An ethical/national/ humanities responsibility	54 (15.7)
Building public trust	72 (21)
Just to imitate others	24 (7)
Make me happy	6 (1.7)
Encourage people to receive vaccines	186 (54.3)

Table 5. The Spearman correlation model of the correlations between level of social media usage (LSMU) and socio-demographic factors (S-DF) vaccination engagement (VE), (N 2088 = 088).

(LSMU) and (S-DF)	Vaccination Engagement	Rs	p
(LSMU)	Attitude toward pictures during vaccination	.168**	.000
	Reaction by posting picture on vaccination	.060**	.000
(S-DF) (Age, Education, Income)
Age	Attitude toward pictures during vaccination	−.307**	.000
	Reaction by posting picture on vaccination	−.025	.249
Education	Attitude toward pictures during vaccination	−.189**	.000
	Reaction by posting picture on vaccination	.054*	.014
Income	Attitude toward pictures during vaccination	−.134**	.000
	Reaction by posting picture on vaccination	.077**	.001

**Correlation is significant at the 0.01 level (2-tailed). *Correlation is significant at the 0.05 level (2-tailed).