Healthy or Harmful? The Public and Public Health Perception of Wine Versus the Reality

Abstract

In the last 18 months in the Australian media, there has rarely been a day when alcohol hasn't featured in one or more headlines. The headlines and corresponding stories once positive about the healthier aspects of wine consumption in moderation, have become increasingly negative about the harmful effects of any alcohol and irrespective of moderate or immoderate consumption. Epidemiological studies conducted over the past 20 years, however, have generally concluded that there is an inverse relationship between the light to moderate consumption of alcohol and the risk of cardiovascular disease. This science is now often not considered when preparing public health policy. The changing social communication on wine consumption in Australia is discussed in the light of changing public health policy in Australia and internationally, as well as pending changes to legislation. The public health policy is also discussed in light of the science and an emphasis is on what wine scientists need to do to instigate a reversal of favour and fortune for wine.