Physician Offices Marketing: Assessing Patients' Views of Office Visits

Abstract

Physician offices often lack the sense of incorporating appropriate strategies to make their facilities as marketer of their services. The patient experience at a physician's office not only incorporates the care they receive from the physician but also the other non–healthcare related aspects, such as the behavior of non-health professionals as well as the appearance of the facility itself. This paper is based on a primary research conducted to assess what patients assess from a physician office visit.

KEYWORDS:

• marketing
• physicians
• patients
• healthcare
• strategies