Journal of Hospital Marketing & Public Relations, Volume 20, Issue 1 (2010)

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Journal of Hospital Marketing & Public Relations, Volume 20, Issue 1 (2010)

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Editorials

Editorial
Editor's Note
Tony Carter
Page: 1
Published online: 06 Jan 2010
CitationforEditor's Note | Full Text | PDF (29.6 KB)
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Articles

Article
Alternative Quality Measures and Profitability of Hospital Inpatient Services Offered
Donald R. Self, Charles E. Hegji & Robin M. Self
Pages: 2-13
Published online: 06 Jan 2010
AbstractforAlternative Quality Measures and Profitability of Hospital Inpatient Services Offered | Full Text | References | PDF (92.7 KB)
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Article
A Model for Reducing Health Care Employee Turnover
Paul Nowak, Gary Holmes & Jim Murrow
Pages: 14-25
Published online: 06 Jan 2010
AbstractforA Model for Reducing Health Care Employee Turnover | Full Text | References | PDF (137 KB)
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Article
Physician Offices Marketing: Assessing Patients' Views of Office Visits
Dennis Emmett & Ashish Chandra
Pages: 26-33
Published online: 06 Jan 2010
AbstractforPhysician Offices Marketing: Assessing Patients' Views of Office Visits | Full Text | References | PDF (68.6 KB)
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Article
A Decision Support Tool for Identifying Abuse of Controlled Substances by ForwardHealth Medicaid Members
Allan T. Mailloux, Stephen W. Cummings & Mrinal Mugdh
Pages: 34-55
Published online: 06 Jan 2010
AbstractforA Decision Support Tool for Identifying Abuse of Controlled Substances by ForwardHealth Medicaid Members | Full Text | References | PDF (411.9 KB)
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Article
Virtual Atmospherics: A New Key to Patient Satisfaction
W. Randy Clark
Pages: 56-65
Published online: 06 Jan 2010
AbstractforVirtual Atmospherics: A New Key to Patient Satisfaction | Full Text | References | PDF (129 KB)
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Commentary

Article
Risk and Uncertainty
Tony Carter
Pages: 66-86
Published online: 06 Jan 2010
AbstractforRisk and Uncertainty | Full Text | References | PDF (182 KB)
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