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Studies in Humans

Consumer knowledge and attitudes about genetically modified food products and labelling policy

, &
Pages 329-335 | Received 24 Jun 2014, Accepted 06 Nov 2014, Published online: 18 Dec 2014
 

Abstract

The purpose of this study was to examine the relationship between consumer knowledge, attitudes and behaviours towards foods containing genetically modified organisms (GMOs) and the prevalence of GMO labelling in northern New Jersey supermarkets. This cross-sectional study surveyed 331 adults, New Jersey supermarket customers (mean age 26 years old, 79.8% women). The results show a strong, positive correlation between consumer attitudes towards foods not containing GMOs and purchasing behaviour (Pearson’s r = 0.701, p < 0.001) with lesser correlations between knowledge and behaviour (Pearson’s r = 0.593, p < 0.001) and knowledge and attitudes (Pearson’s r = 0.413, p < 0.001). GMO labelling would assist consumers in making informed purchase decisions.

Declaration of interest

There is no conflict of interest in this study. Funding was not needed to carry out the research, and the authors have no affiliation with any supermarkets involved in this study.

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