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Research Article

Greenwashing perception in Spanish fast-fashion brands’ communication: modelling sustainable behaviours and attitudes

Mónica Diaz-Bustamante-Ventiscaa Marketing Department, Complutense University, Madrid, SpainORCID Iconhttps://orcid.org/0000-0002-8256-0209View further author information
ORCID Icon,
Sonia Carcelén-Garcíaa Marketing Department, Complutense University, Madrid, SpainCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-4166-5829View further author information
ORCID Icon,
Paloma Díaz-Soloagab Applied Communication Studies Department, Complutense University, Madrid, SpainORCID Iconhttps://orcid.org/0000-0003-1798-1768View further author information
ORCID Icon &
Olga Kolotouchkinac Institute of Knowledge Technology, Complutense University, Madrid, SpainORCID Iconhttps://orcid.org/0000-0002-8348-8544View further author information
ORCID Icon
Received 09 Jun 2023, Accepted 11 Apr 2024, Published online: 06 May 2024

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