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Addiction Research & Theory Volume 20, 2012 - Issue 4
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Research Article

Engagement with alcohol marketing and early brand allegiance in relation to early years of drinking

En-Yi LinSocial and Health Outcomes Research and Evaluation (SHORE), SHORE and Whariki Research Centre, Massey University, Auckland, New ZealandCorrespondence[email protected]
,
Sally CaswellSocial and Health Outcomes Research and Evaluation (SHORE), SHORE and Whariki Research Centre, Massey University, Auckland, New Zealand
,
Ru Quan YouSocial and Health Outcomes Research and Evaluation (SHORE), SHORE and Whariki Research Centre, Massey University, Auckland, New Zealand
&
Taisia HuckleSocial and Health Outcomes Research and Evaluation (SHORE), SHORE and Whariki Research Centre, Massey University, Auckland, New Zealand
Pages 329-338 | Received 17 May 2011, Accepted 12 Oct 2011, Published online: 01 Dec 2011

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