774
Views
8
CrossRef citations to date
0
Altmetric
Original Article

Awareness of alcohol advertisements and perceived influence on alcohol consumption: a qualitative study of Nigerian university students

&
Pages 74-82 | Received 10 Apr 2016, Accepted 14 Jun 2016, Published online: 14 Jul 2016

References

  • Abayomi O, Onifade PO, Adelufosi AO, Akinhanmi AO. 2013. Psychosocial correlates of hazardous alcohol use among undergraduates in southwestern Nigeria. Gen Hosp Psychiatry. 35:320–324.
  • Ademigbuji A. 2013. Fireworks as Guinness and APCON differ on banned extra-stout ad. [cited 2016 Mar 26]. Available from http://nationalmirroronline.net/new/fireworks-as-guinness-apcon-differ-on-banned-extra-stout-ad/
  • Adetunji A. 2013. A discursive construction of teasing in football fandom: the context of the south-western Nigerian viewing centre. Discourse Soc. 24:147–162.
  • Adewuya AO, Ola BA, Aloba OO. 2006. Gender differences in the relationship between alcohol use and anxiety symptoms among Nigerian college students. Drug Alcohol Depend. 85:255–257.
  • Aina OF, Olorunshola DA. 2007. Alcohol and substance use portrayals in Nigerian video tapes: an analysis of 479 films and implications for public drug education. Int Quart Community Health Educ. 28:63–71.
  • Akpata ES, Adeniyi A, Enwonwu C, Adeleke O, Otoh E. 2014. Association between alcohol consumption and periodontal disease among older Nigerians in plateau state: a preliminary study. Gerodontology. DOI: 10.1111/ger.12173.
  • Akpotaire U. (2016). Nigeria's advertising laws, regulations and Guidelines: the Simple “don'ts''. [cited 2016 Mar 26]. Available from http://nlipw.com/nigerias-advertising-laws-the-simple-donts/
  • Anderson P, Chisholm D, Fuhr DC. 2009. Effectiveness and cost-effectiveness of policies and programmes to reduce the harm caused by alcohol. Lancet. 373:2234–2246.
  • Anderson P, de Bruijn A, Angus K, Gordon R, Hastings G. 2009. Impact of alcohol advertising and media exposure on adolescent alcohol use: a systematic review of longitudinal studies. Alcohol Alcohol Alcoholism. 44:229–243.
  • APCON. 2014. Advertising practitioners council of Nigeria. [cited 2016 Mar 26]. Available from: http://www.apcon.gov.ng/
  • Atkinson AM, Bellis M, Sumnall H. 2013. Young peoples' perspective on the portrayal of alcohol and drinking on television: findings of a focus group study. Addict Res Theory. 21:91–99.
  • Austin EW, Chen MJ, Grube JW. 2006. How does alcohol advertising influence underage drinking? The role of desirability, identification and skepticism. J Adolesc Health38:376–384.
  • Babor T, Caetano R, Casswell S, Edwards G, Giesbrecht N, Graham K, Grube J, Hill L, Holder H, Homel R, et al. 2010. Alcohol: no ordinary commodity: research and public policy. 2nd ed. New York: Oxford University Press.
  • Bosque‐Prous M, Espelt A, Guitart AM, Bartroli M, Villalbí JR, Brugal MT. 2014. Association between stricter alcohol advertising regulations and lower hazardous drinking across European countries. Addiction.109:1634–1643.
  • Braun V, Clarke V. 2006. Using thematic analysis in psychology. Qual Res Psychol. 3:77–101.
  • Carr S, O'Brien KS, Ferris J, Room R, Livingston M, Vandenberg B, Donovan RJ, Lynott D. 2015. Child and adolescent exposure to alcohol advertising in Australia’s major televised sports. Drug Alcohol Rev. [cited 2016 Mar 26]. DOI: 10.1111/dar.12326.
  • Chen M, Grube JW, Bersamin M, Waiters E, Keefe DB. 2005. Alcohol advertising: what makes it attractive to youth? J Health Commun. 10:553–565.
  • Chikere EIC, Mayowa MO. 2011. Prevalence and perceived health effect of alcohol use among male undergraduate students in Owerri, south-east Nigeria: a descriptive cross-sectional study. BMC Public Health. 11:118.
  • Dal Cin S, Worth KA, Gerrard M, Gibbons FX, Stoolmiller M, Wills TA, Sargent JD. 2009. Watching and drinking: expectancies, prototypes, and friends' alcohol use mediate the effect of exposure to alcohol use in movies on adolescent drinking. Health Psychol. 28:473.
  • Davoren MP, Cronin M, Perry IJ, Demant J, Shiely F, O’Connor K. 2016. A typology of alcohol consumption among young people – a narrative synthesis. Addict Res Theory.24:261–273.
  • de Bruijin A, Ferreira-Borges C, Engels R, Bhavsar M. 2014. Monitoring outdoor alcohol advertising in developing countries: findings of a pilot study in five African countries. African J Drug Alcohol Studies. 13:13–29.
  • Dumbili EW. 2014. Can brewer-sponsored “drink responsibly” warning message be effective without alcohol policies in Nigeria? Drug Educ Prev Policy. 21:434–439.
  • Dumbili EW. 2015a. Media, alcohol consumption and young people in an eastern Nigerian university: a qualitative study [unpublished PhD]. [London, United Kingdom]: Brunel University.
  • Dumbili EW. 2015b. 'What a man can do, a woman can do better': gendered alcohol consumption and (de)construction of social identity among young Nigerians. BMC Public Health. 15:167.
  • Dumbili EW. 2015c. ‘‘She encourages people to drink’’: a qualitative study of the use of females to promote beer in Nigerian institutions of learning. Drug-Educ Prev Policy. (Online First) DOI: 10.3109/09687637.2015.1119246.
  • Dumbili EW. 2016a. Gendered sexual uses of alcohol and associated risks: a qualitative study of Nigerian university students. BMC Public Health. 16:474.
  • Dumbili EW. 2016b. Intoxicating entertainment? The influence of “Star music trek” on the drinking practices of Nigerian students. Contemp Drug Probl. 43:62–78.
  • Ferreira-Borges C, Esser MB, Dias S, Babor T, Parry CD. 2015. Alcohol control policies in 46 African countries: opportunities for improvement. Alcohol Alcohol Alcoholism. 50:470–476.
  • Ferreira‐Borges C, Rehm J, Dias S, Babor T, Parry CD. 2016. The impact of alcohol consumption on African people in 2012: an analysis of burden of disease. Trop Med Int Health. 21:52–60.
  • Gordon R, Moodie C, Eadie D, Hastings G. 2010. Critical social marketing–the impact of alcohol marketing on youth drinking: qualitative findings. Int J Non-Profit Volunt Sector Market. 15:265–275.
  • Gordon R, Harris F, Marie Mackintosh A, Moodie C. 2011. Assessing the cumulative impact of alcohol marketing on young people's drinking: cross-sectional data findings. Addict Res Theory. 19:66–75.
  • Graham A, Adams J. 2014. Alcohol marketing in televised English professional football: a frequency analysis. Alcohol Alcohol Alcoholism. 49:343–348.
  • Grenard JL, Dent CW, Stacy AW. 2013. Exposure to alcohol advertisements and teenage alcohol-related problems. Pediatrics. 131:e369–e379.
  • Huckle T, Huakau J, Sweetsur P, Huisman O, Casswell S. 2008. Density of alcohol outlets and teenage drinking: living in an alcogenic environment is associated with higher consumption in a metropolitan setting. Addiction. 103:1614–1621.
  • Igwe WC, Ojinnaka NC. 2010. Mental health of adolescents who abuse psychoactive substances in Enugu, Nigeria - a cross-sectional study. Ital J Pediatr 36:15.
  • Jernigan DH. 2012. Global alcohol producers, science, and policy: the case of the International Center for Alcohol Policies. Am J Public Health. 102:80–89.
  • Jernigan DH, Ostroff J, Ross C. 2005. Alcohol advertising and youth: a measured approach. J Public Health Policy. 26:312–325.
  • Jones SC, Barrie L, Berry N. 2012. Why (not) alcohol energy drinks? A qualitative study with Australian university students. Drug Alcohol Rev. 31:281–287.
  • Jones SC, Magee CA. 2011. Exposure to alcohol advertising and alcohol consumption among Australian adolescents. Alcohol AlcoholAlcoholism. 46:630–637.
  • Kwate NOA, Meyer IH. 2009. Association between residential exposure to outdoor alcohol advertising and problem drinking among African American women in New York City. Am J Public Health. 99:228–230.
  • Kypri K, Paschall MJ, Langley J, Baxter J, Cashell‐Smith M, Bourdeau B. 2009. Drinking and alcohol‐related harm among New Zealand university students: findings from a national web‐based survey. Alcohol Clin Exp Res 33:307–314.
  • Lim SS, Vos T, Flaxman AD, Danaei G, Shibuya K, Adair-Rohani H, AlMazroa MA, Amann M, Anderson HR, Andrews KG. 2013. A comparative risk assessment of burden of disease and injury attributable to 67 risk factors and risk factor clusters in 21 regions, 1990–2010: a systematic analysis for the global burden of disease study 2010. Lancet. 380:2224–2260.
  • Martino SC, Kovalchik SA, Collins RL, Becker KM, Shadel WG, D'Amico EJ. 2016. Ecological momentary assessment of the association between exposure to alcohol advertising and early adolescents' beliefs about alcohol. J Adolesc Health. 58:85–91.
  • Morgenstern M, Isensee B, Sargent JD, Hanewinkel R. 2011. Exposure to alcohol advertising and teen drinking. Prevent Med. 52:146–151.
  • Morse JM. 2012. The implications of interview type and structure in mixed-method designs. In Gubrium JF, Holstein JA, Marvasti A, McKinney KD, editors. The SAGE handbook of interview research: the complexity of the craft. Los Angeles: SAGE Pub. 193–204.
  • Obot I, Ibanga A. 2002. Selling booze: alcohol marketing in Nigeria. Globe. 2:6–10.
  • Obot IS. 2007. Nigeria: alcohol and society today. Addiction. 102:519–522.
  • Obot I. 2013. Alcohol marketing in Africa: not an ordinary business. African J Drug Alcohol Studies. 12:63–73.
  • Patil S, Winpenny EM, Elliott MN, Rohr C, Nolte E. 2014. Youth exposure to alcohol advertising on television in the UK, the Netherlands and Germany. Eur J Public Health. 24:561–565.
  • Pettigrew S, Biagioni N, Jones SC, Daube M, Kirby G, Stafford J, Chikritzhs T. 2015. Sales promotion strategies and youth drinking in Australia. Social Sci Med. 141:115–122.
  • Pettigrew S, Jongenelis M, Pratt IS, Liang W, Slevin T, Chikritzhs T, Glance D. 2016. Australian drinkers’ perceptions of alcohol-related risk by consumption status. Addict Res Theory. (Online First) DOI:10.1080/16066359.2016.1175557.
  • Potter WJ. 2014. A critical analysis of cultivation theory. J Commun. 64:1015–1036.
  • Qian F, Ogundiran T, Hou N, Ndom P, Gakwaya A, Jombwe J, Morhason-Bello I, Adebamowo C, Ademola A, Ojengbede O, Olopade OI. 2014. Alcohol consumption and breast cancer risk among women in three sub-Saharan African countries. PLoS One. 9:e106908.
  • Rehm J, Mathers C, Popova S, Thavorncharoensap M, Teerawattananon Y, Patra J. 2009. Global burden of disease and injury and economic cost attributable to alcohol use and alcohol-use disorders. Lancet. 373:2223–2233.
  • Roberts SP, Siegel MB, DeJong W, Ross CS, Naimi T, Albers A, Skeer M, Rosenbloom DL, Jernigan DH. 2016. Brands matter: major findings from the alcohol brand research among underage drinkers (ABRAND) project. Addict Res Theory. 24:32–39.
  • Ross CS, Bruijn A, Jernigan D. 2013. Do time restrictions on alcohol advertising reduce youth exposure? J Public Affairs. 13:123–129.
  • Saffer H, Dave D. 2006. Alcohol advertising and alcohol consumption by adolescents. Health Econ, 15:617–637.
  • Saldaña J. 2012. The coding manual for qualitative researchers. London: Sage Publications Ltd.
  • Seale C, Rivas C. 2012. Using software to analyze qualitative interviews. In Gubrium JF, Holstein JA, Marvasti A, McKinney KD, editors. The SAGE handbook of interview research: the complexity of the craft. 2nd ed. Los Angeles: SAGE Pub. p. 427–440.
  • Siegfried N, Pienaar DC, Ataguba JE, Volmink J, Kredo T, Jere M, Parry CD. 2014. Restricting or banning alcohol advertising to reduce alcohol consumption in adults and adolescents. Cochrane Database Syst Rev. (11):CD010704. DOI: 10.1002/14651858.CD010704.pub2.
  • Silverman D. 2011. Interpreting qualitative data. 4th ed. London: Sage Publications Limited.
  • Smith LA, Foxcroft DR. 2009. The effect of alcohol advertising, marketing and portrayal on drinking behaviour in young people: systematic review of prospective cohort studies. BMC Public Health. 9:51.
  • Stockings E, Hall WD, Lynskey M, Morley KI, Reavley N, Strang J, Patton G, Degenhardt L. 2016. Prevention, early intervention, harm reduction, and treatment of substance use in young people. Lancet Psychiatry. 3:280–296.
  • Unger JB, Schuster D, Zogg J, Dent CW, Stacy AW. 2003. Alcohol advertising exposure and adolescent alcohol use: a comparison of exposure measures. Addict Res Theory. 11:177–193.
  • Zwarun L, Farrar KM. 2005. Doing what they say, saying what they mean: self-regulatory compliance and depictions of drinking in alcohol commercials in televised sports. Mass Commun Soc. 8:347–371.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.