Brands matter: Major findings from the Alcohol Brand Research Among Underage Drinkers (ABRAND) project

References

• Albers, A.B., DeJong, W., Naimi, T.S., Siegel, M.B., & Jernigan, D.H. (2014). The relationship between alcohol price and brand choice among underage drinkers: Are the most popular alcoholic brands consumed by youth the cheapest? Substance Use & Misuse, 49, 1833–1843
   PubMed Web of Science ®Google Scholar
• Albers, A.B., DeJong, W., Naimi, T.S., Siegel, M.B., Shoaff, J.R., & Jernigan, D.H. (2013). Minimum financial outlays for purchasing alcohol brands in the US. American Journal of Preventive Medicine, 44, 67–70
   PubMed Web of Science ®Google Scholar
• Anderson, P., de Bruijn, A., Angus, K., Gordon, R., & Hastings, G. (2009). Impact of alcohol advertising and media exposure on adolescent alcohol use: A systematic review of longitudinal studies. Alcohol and Alcoholism, 44, 229–243
   PubMed Web of Science ®Google Scholar
• Belt, O., Stamatakos, K., Ayers, A.J., Fryer, V.A., Jernigan, D.H., & Siegel, M.B. (2014). Vested interests in addiction research and policy. Alcohol brand sponsorship of events, organizations and causes in the United States, 2010–2013: Alcohol brand sponsorship. Addiction, 109, 1977–1985
   PubMed Web of Science ®Google Scholar
• Binakonsky, J., Giga, N., Ross, C., & Siegel, M. (2011). Jello shot consumption among older adolescents: A pilot study of a newly identified public health problem. Substance Use & Misuse, 46, 828–835
   PubMed Web of Science ®Google Scholar
• Bloomfield, K., Hope, A., & Kraus, L. (2013). Alcohol survey measures for Europe: A literature review. Drugs: Education, Prevention, and Policy, 20, 348–360
   Web of Science ®Google Scholar
• Bonnie, R.J., O’Connell, M.E., National Research Council (US), Committee on Developing a Strategy to Reduce and Prevent Underage Drinking, National Research Council (US), & Board on Children, and Families. (2004). Reducing underage drinking a collective responsibility. Washington, DC: National Academies Press
   Google Scholar
• Center on Alcohol Marketing and Youth. (2014). Prevalence of underage drinking – Factsheets – CAMY.pdf. Retrieved from: http://www.camy.org/factsheets/sheets/Prevalence_of_Underage_Drinking.html
   Google Scholar
• Centers for Disease Control and Prevention (CDC). (1994). Changes in the cigarette brand preferences of adolescent smokers – United States, 1989–1993. MMWR. Morbidity and Mortality Weekly Report, 43, 577–581
   PubMedGoogle Scholar
• Chen, C.M., Yi, H., & Faden, V.B. (2013). Surveillance report #96: Trends in underage drinking in the United States, 1991–2011. Retrieved from: http://pubs.niaaa.nih.gov/publications/surveillance96/Underage11.pdf
   Google Scholar
• Cohen, J.B. (2000). Playing to win: Marketing and public policy at odds over Joe Camel. Journal of Public Policy & Marketing, 19, 155–167
   Web of Science ®Google Scholar
• Collins, R.L., Ellickson, P.L., McCaffrey, D.F., & Hambarsoomians, K. (2005). Saturated in beer: Awareness of beer advertising in late childhood and adolescence. Journal of Adolescent Health, 37, 29–36
   PubMed Web of Science ®Google Scholar
• Committee on Substance Abuse. (2010). Alcohol use by youth and adolescents: A pediatric concern. Pediatrics, 125, 1078–1087
   PubMed Web of Science ®Google Scholar
• Cummings, K.M., Morley, C.P., Horan, J.K., Steger, C., & Leavell, N.-R. (2002). Marketing to America’s youth: Evidence from corporate documents. Tobacco Control, 11, i5–i17
   PubMed Web of Science ®Google Scholar
• Dawson, D.A. (2003). Methodological issues in measuring alcohol use. Alcohol Research & Health: The Journal of the National Institute on Alcohol Abuse and Alcoholism, 27, 18–29
   PubMedGoogle Scholar
• DiLoreto, J.T., Siegel, M.B., Hinchey, D., Valerio, H., Kinzel, K., Lee, S. … DeJong, W. (2012). Assessment of the average price and ethanol content of alcoholic beverages by brand – United States, 2011. Alcoholism: Clinical and Experimental Research, 36, 1288–1297
   PubMed Web of Science ®Google Scholar
• Edward, C.N., Moran, J.R., & Nelson, J.P. (2001). The long-run demand for alcoholic beverages and the advertising debate: A cointegration analysis. In M. Baye & J. Maxwell (Eds.), Advances in applied microeconomics (Vol. 10, pp. 31–54). Bingley: Emerald (MCB UP). Retrieved from: http://www.emeraldinsight.com/10.1016/S0278-0984(01)10003-9
   Google Scholar
• Ellickson, P.L., Collins, R.L., Hambarsoomians, K., & McCaffrey, D.F. (2005). Does alcohol advertising promote adolescent drinking? Results from a longitudinal assessment. Addiction (Abingdon, England), 100, 235–246
   PubMed Web of Science ®Google Scholar
• Farrelly, M.C., Nonnemaker, J., Davis, K.C., & Hussin, A. (2009). The influence of the National truth® Campaign on Smoking Initiation. American Journal of Preventive Medicine, 36, 379–384
   PubMed Web of Science ®Google Scholar
• Fischer, P.M., Schwartz, M.P., Richards, J.W., Goldstein, A.O., & Rojas, T.H. (1991). Brand logo recognition by children aged 3 to 6 years. Mickey Mouse and Old Joe the Camel. JAMA: The Journal of the American Medical Association, 266, 3145–3148
   PubMed Web of Science ®Google Scholar
• Fortunato, E.K., Siegel, M., Ramirez, R.L., Ross, C., Dejong, W., Albers, A.B., & Jernigan, D.H. (2014). Brand-specific consumption of flavored alcoholic beverages among underage youth in the United States. The American Journal of Drug and Alcohol Abuse, 40, 51–57
   PubMed Web of Science ®Google Scholar
• Franke, G., & Wilcox, G. (1987). Alcoholic beverage advertising and consumption in the United States, 1964–1984. Journal of Advertising, 16, 22–30
   Web of Science ®Google Scholar
• Gentile, D.A., Walsh, D.A., Bloomgren, B.W., Atti, J.A., & Norman, J.A. (2001). Frogs sell beer: The effects of beer advertisements on adolescent drinking knowledge, attitudes, and behavior. Paper presented at the Biennial Conference of the Society for Research in Child Development (April, 2001), Minneapolis, MN. Retrieved from: http://eric.ed.gov/?id=ED461777
   Google Scholar
• Giga, N.M., Binakonsky, J., Ross, C., & Siegel, M.B. (2011). The nature and extent of flavored alcoholic beverage consumption among underage youth: Results of a national brand-specific survey. The American Journal of Drug and Alcohol Abuse, 37, 229–234
   PubMed Web of Science ®Google Scholar
• Gil, A.I., & Molina, J.A. (2007). Human development and alcohol abuse in adolescence. Applied Economics, 39, 1315–1323
   Web of Science ®Google Scholar
• Grenard, J.L., Dent, C.W., & Stacy, A.W. (2013). Exposure to alcohol advertisements and teenage alcohol-related problems. Pediatrics, 131, e369–e379
   PubMed Web of Science ®Google Scholar
• Hafez, N. (2005). How Philip Morris built Marlboro into a global brand for young adults: Implications for international tobacco control. Tobacco Control, 14, 262–271
   PubMed Web of Science ®Google Scholar
• Hastings, G., Anderson, S., Cooke, E., & Gordon, R. (2005). Alcohol marketing and young people's drinking: A review of the research. Journal of Public Health Policy, 26, 296–311
   PubMed Web of Science ®Google Scholar
• Henriksen, L., Feighery, E.C., Schleicher, N.C., & Fortmann, S.P. (2008). Receptivity to alcohol marketing predicts initiation of alcohol use. Journal of Adolescent Health, 42, 28–35
   PubMed Web of Science ®Google Scholar
• Hingson, R.W., Heeren, T., & Winter, M.R. (2006). Age at drinking onset and alcohol dependence: Age at onset, duration, and severity. Archives of Pediatrics & Adolescent Medicine, 160, 739
   PubMed Web of Science ®Google Scholar
• Ibrahim, J.K. (2010). The tobacco tug-of-war: Advertising and counter advertising tobacco products to youth. Pediatric Allergy, Immunology, and Pulmonology, 23, 105–111
   Web of Science ®Google Scholar
• Johnston, L.D., O’Malley, P.M., Bachman, J.G., & Schulenberg, J.E. (2011). Monitoring the future national results on adolescent drug use: Overview of key findings, 2010. Ann Arbor, MI: The University of Michigan Institute for Social Research. Retrieved from: http://eric.ed.gov/?id=ED528077
   Google Scholar
• Judge Gladys Kessler. United States of America v. Philip Morris USA, Inc. et al. Amended Final Opinion, No. Civil Action No. 99-2496 (GK) (United States District Court August 17, 2006). Retrieved from: http://publichealthlawcenter.org/sites/default/files/resources/doj-final-opinion.pdf
   Google Scholar
• Kearns, C., James, P., & Smyth, B. P. (2011). Drinking patterns and preferences among Irish substance abusing teenagers: A pilot study. Journal of Addictions Nursing, 22, 124–129
   Web of Science ®Google Scholar
• Kessler, D.A. (2005). Alcohol marketing and youth: the challenge for public health. Journal of Public Health Policy, 26, 292–295
   PubMed Web of Science ®Google Scholar
• Kim, J.Y., Asrani, S.K., Shah, N.D., Kim, W.R., & Schneekloth, T.D. (2012). Hospitalization for underage drinkers in the United States. Journal of Adolescent Health, 50, 648–650
   PubMed Web of Science ®Google Scholar
• King, C., & Siegel, M. (2001). The Master Settlement Agreement with the tobacco industry and cigarette advertising in magazines. New England Journal of Medicine, 345, 504–511
   PubMed Web of Science ®Google Scholar
• Kponee, K.Z., Siegel, M., & Jernigan, D.H. (2014). The use of caffeinated alcoholic beverages among underage drinkers: Results of a national survey. Addictive Behaviors, 39, 253–258
   PubMed Web of Science ®Google Scholar
• Krugman, D.M., Quinn, W.H., Sung, Y., & Morrison, M. (2005). Understanding the role of cigarette promotion and youth smoking in a changing marketing environment. Journal of Health Communication, 10, 261–278
   PubMed Web of Science ®Google Scholar
• Lee, B., & Tremblay, V.J. (1992). Advertising and the US market demand for beer. Applied Economics, 24, 69–76
   Web of Science ®Google Scholar
• Lee, R., Taylor, V., & McGetrick, R. (2004). Toward reducing youth exposure to tobacco messages: Examining the breadth of brand and nonbrand communications. Journal of Health Communication, 9, 461–479
   PubMed Web of Science ®Google Scholar
• McClure, A.C., Stoolmiller, M., Tanski, S.E., Worth, K.A., & Sargent, J.D. (2009). Alcohol-branded merchandise and its association with drinking attitudes and outcomes in US adolescents. Archives of Pediatrics & Adolescent Medicine, 163, 211
   PubMed Web of Science ®Google Scholar
• Naimi, T.S., Siegel, M.B., DeJong, W., O’Doherty, C., & Jernigan, D.H. (2014). Beverage- and brand-specific binge alcohol consumption among underage youth in the US. Journal of Substance Use, 1–7. doi: 10.3109/14659891.2014.920054
   Web of Science ®Google Scholar
• Nelson, J.P. (2011). Alcohol marketing, adolescent drinking and publication bias in longitudinal studies: A critical survey using meta-analysis. Journal of Economic Surveys, 25, 191–232
   Web of Science ®Google Scholar
• Nhean, S., Nyborn, J., Hinchey, D., Valerio, H., Kinzel, K., Siegel, M.B., & Jernigan, D.H. (2014). The frequency of company-sponsored alcohol brand-related sites on facebook™-2012. Substance Use & Misuse, 49, 779–782
   PubMed Web of Science ®Google Scholar
• Pierce, J.P., Gilpin, E.A., & Choi, W.S. (1999). Sharing the blame: smoking experimentation and future smoking-attributable mortality due to Joe Camel and Marlboro advertising and promotions. Tobacco Control, 8, 37–44
   PubMed Web of Science ®Google Scholar
• Pierce, J.P., Gilpin, E., Burns, D.M., Whalen, E., Rosbrook, B., Shopland, D., & Johnson, M. (1991). Does tobacco advertising target young people to start smoking? Evidence from California. JAMA: The Journal of the American Medical Association, 266, 3154–3158
   PubMed Web of Science ®Google Scholar
• Primack, B.A., Nuzzo, E., Rice, K.R., & Sargent, J.D. (2012). Alcohol brand appearances in US popular music: Alcohol brand appearances. Addiction, 107, 557–566
   PubMed Web of Science ®Google Scholar
• Pucci, L.G., & Siegel, M. (1999). Exposure to brand-specific cigarette advertising in magazines and its impact on youth smoking. Preventive Medicine, 29, 313–320
   PubMed Web of Science ®Google Scholar
• Rehm, J. (1998). Measuring quantity, frequency, and volume of drinking. Alcoholism: Clinical and Experimental Research, 22, 4s–14s
   PubMed Web of Science ®Google Scholar
• Rehm, J., Dawson, D., Frick, U., Gmel, G., Roerecke, M., Shield, K.D., & Grant, B. (2014). Burden of disease associated with alcohol use disorders in the United States. Alcoholism: Clinical and Experimental Research, 38, 1068–1077
   PubMed Web of Science ®Google Scholar
• Rep. Henry A. Waxman. Family Smoking Prevention and Tobacco Control Act, Pub. L. No. H.R. 1256 (2009). Retrieved from: http://www.gpo.gov/fdsys/pkg/PLAW-111publ31/pdf/PLAW-111publ31.pdf
   Google Scholar
• Roberts, S.P., Siegel, M.B., DeJong, W., & Jernigan, D.H. (2014). A comparison between brand-specific and traditional alcohol surveillance methods to assess underage drinkers’ reported alcohol use. The American Journal of Drug and Alcohol Abuse, 40, 447–454
   PubMed Web of Science ®Google Scholar
• Roberts, S.P., Siegel, M.B., DeJong, W., Naimi, T.S., & Jernigan, D.H. (2014). The relationships between alcohol source, autonomy in brand selection, and brand preference among youth in the USA. Alcohol and Alcoholism, 49, 563–571
   PubMed Web of Science ®Google Scholar
• Roberts, S.P., Siegel, M.B., DeJong, W., Naimi, T.S., & Jernigan, D.H. (2015). Brand preferences of underage drinkers who report alcohol-related fights and injuries. Substance Use & Misuse, 50, 619–929
   PubMed Web of Science ®Google Scholar
• Ross, C.S., Maple, E., Siegel, M.B., DeJong, W., Naimi, T.S., Ostroff, J. … Jernigan, D.H. (2014). The relationship between brand-specific alcohol advertising on television and brand-specific consumption among underage youth. Alcoholism, Clinical and Experimental Research, 38, 2234–2242
   PubMed Web of Science ®Google Scholar
• Ross, C.S., Ostroff, J., & Jernigan, D.H. (2014). Evidence of underage targeting of alcohol advertising on television in the United States: Lessons from the Lockyer v Reynolds decisions. Journal of Public Health Policy, 35, 105–118
   PubMed Web of Science ®Google Scholar
• Ross, C.S., Ostroff, J., Siegel, M.B., DeJong, W., Naimi, T.S., & Jernigan, D.H. (2014). Youth alcohol brand consumption and exposure to brand advertising in magazines. Journal of Studies on Alcohol and Drugs, 75, 615–622
   PubMed Web of Science ®Google Scholar
• Saffer, H. (2002). Alcohol advertising and youth. Journal of Studies on Alcohol, Supplement, (14), 173–181
   PubMedGoogle Scholar
• Saffer, H., & Dave, D. (2006). Alcohol advertising and alcohol consumption by adolescents. Health Economics, 15, 617–637
   PubMed Web of Science ®Google Scholar
• Siegel, M.B., Ayers, A.J., DeJong, W., Naimi, T.S., & Jernigan, D.H. (2014). Differences in alcohol brand consumption among underage youth by age, gender, and race/ethnicity – United States, 2012. Journal of Substance Use, 1–9. doi: 10.3109/14659891.2014.942402
   Google Scholar
• Siegel, M.B., Chen, K., DeJong, W., Naimi, T.S., Ostroff, J., Ross, C.S., & Jernigan, D.H. (2014). Differences in alcohol brand consumption between underage youth and adults—United States, 2012. Substance Abuse, 36, 106–112
   Web of Science ®Google Scholar
• Siegel, M.B., DeJong, W., Naimi, T.S., Fortunato, E.K., Albers, A.B., Heeren, T., … Jernigan, D.H. (2013). Brand-specific consumption of alcohol among underage youth in the United States. Alcoholism, Clinical and Experimental Research, 37, 1195–1203
   PubMed Web of Science ®Google Scholar
• Siegel, M.B., Galloway, A., Ross, C., Binakonsky, J., & Jernigan, D.H. (2014). Jello shot consumption among underage youth in the United States. Journal of Child & Adolescent Substance Abuse (in press)
   Google Scholar
• Siegel, M.B., Johnson, R.M., Tyagi, K., Power, K., Lohsen, M.C., Ayers, A.J., & Jernigan, D.H. (2013). Alcohol brand references in US popular music, 2009–2011. Substance Use & Misuse, 48, 1475–1484
   PubMed Web of Science ®Google Scholar
• Smart, R.G. (1988). Does alcohol advertising affect overall consumption? A review of empirical studies. Journal of Studies on Alcohol, 49, 314–323
   PubMed Web of Science ®Google Scholar
• Smith, L.A., & Foxcroft, D.R. (2009). The effect of alcohol advertising, marketing and portrayal on drinking behaviour in young people: Systematic review of prospective cohort studies. BMC Public Health, 9, 51
   PubMed Web of Science ®Google Scholar
• Snyder, L.B., Milici, F.F., Slater, M., Sun, H., & Strizhakova, Y. (2006). Effects of alcohol advertising exposure on drinking among youth. Archives of Pediatrics & Adolescent Medicine, 160, 18
   PubMed Web of Science ®Google Scholar
• Substance Abuse and Mental Health Services Administration. (2013). Results from the 2012 National Survey on Drug Use and Health: Summary of National Findings (No. NSDUH Series H-46, HHS Publication No. (SMA) 13-4795). Rockville, Maryland: Substance Abuse and Mental Health Services Administration. Retrieved from: http://www.samhsa.gov/data/NSDUH/2012SummNatFindDetTables/NationalFindings/NSDUHresults2012.htm#ch3.2
   Google Scholar
• Swahn, M.H., Simon, T.R., Hammig, B.J., & Guerrero, J.L. (2004). Alcohol-consumption behaviors and risk for physical fighting and injuries among adolescent drinkers. Addictive Behaviors, 29, 959–963
   PubMed Web of Science ®Google Scholar
• Tanski, S.E., McClure, A.C., Jernigan, D.H., & Sargent, J.D. (2011). Alcohol brand preference and binge drinking among adolescents. Archives of Pediatrics & Adolescent Medicine, 165, 675–676
   PubMed Web of Science ®Google Scholar
• The Lancet. (2008). Calling time on young people’s alcohol consumption. The Lancet, 371, 871
   PubMed Web of Science ®Google Scholar
• United States Department of Justice. (2014). Litigation against tobacco companies. Retrieved from: http://www.justice.gov/civil/case-4
   Google Scholar