Participation with alcohol marketing and user-created promotion on social media, and the association with higher-risk alcohol consumption and brand identification among adolescents in the UK

Nathan CritchlowInstitute for Social Marketing and UK Centre for Tobacco and Alcohol Studies, Faculty of Health Sciences and Sport, University of Stirling, Stirling, Scotland; Correspondence[email protected]

http://orcid.org/0000-0001-9145-8874

Anne Marie MacKintoshInstitute for Social Marketing and UK Centre for Tobacco and Alcohol Studies, Faculty of Health Sciences and Sport, University of Stirling, Stirling, Scotland;

Lucie HooperCancer Policy Research Centre, Cancer Research UK, London, UK

Christopher ThomasCancer Policy Research Centre, Cancer Research UK, London, UK

Jyotsna VohraCancer Policy Research Centre, Cancer Research UK, London, UK

Participation with alcohol marketing and user-created promotion on social media, and the association with higher-risk alcohol consumption and brand identification among adolescents in the UK

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Participation with alcohol marketing and user-created promotion on social media, and the association with higher-risk alcohol consumption and brand identification among adolescents in the UK

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