Extending health messaging to the consumption experience: a focus group study exploring smokers’ perceptions of health warnings on cigarettes

Crawford MoodieInstitute for Social Marketing, School of Health Sciences and Sport, University of Stirling, Stirlingshire, Scotland; Correspondence[email protected]

http://orcid.org/0000-0002-1805-2509 View further author information

Rachel O’DonnellInstitute for Social Marketing, School of Health Sciences and Sport, University of Stirling, Stirlingshire, Scotland; View further author information

Joy FlemingInstitute for Social Marketing, School of Health Sciences and Sport, University of Stirling, Stirlingshire, Scotland; View further author information

Richard PurvesInstitute for Social Marketing, School of Health Sciences and Sport, University of Stirling, Stirlingshire, Scotland; View further author information

Jennifer McKellInstitute for Social Marketing, School of Health Sciences and Sport, University of Stirling, Stirlingshire, Scotland; View further author information

Fiona DobbieUsher Institute of Population Health, College of Medicine and Veterinary Medicine, University of Edinburgh, Stirlingshire, ScotlandView further author information

Extending health messaging to the consumption experience: a focus group study exploring smokers’ perceptions of health warnings on cigarettes

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Extending health messaging to the consumption experience: a focus group study exploring smokers’ perceptions of health warnings on cigarettes

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