Current issue
The Disabling Marketplace
Register now or learn more
Start a new submission or continue a submission in progress
Go to submission siteReady to submit? Start a new submission or continue a submission in progress
Go to submission site (link opens in a new window)The Journal of Marketing Management (JMM) is the official Journal of the Academy of Marketing and is a double-blind peer-reviewed periodical with a global reputation for publishing path-breaking and original contributions. JMM is concerned with all aspects of marketing theory and practice. The intellectual remit of the Journal includes contributions that further our knowledge of marketing management, as well as research that takes marketing management and the managerial agenda of marketing thought as an object of intellectual scrutiny in its own right. By its nature, this means that the JMM is the preeminent outlet in marketing and consumer research that welcomes contributions from across the paradigmatic and methodological spectrum.
The JMM explicitly desires to see all paradigmatic traditions contribute to debates on marketing theory and practice. This includes traditional, predominantly managerial contributions aligned with logical empiricist perspectives, through to interpretive and Consumer Culture Theoretic (CCT) reflections on marketing's role in providing the resources for identity building and self-affirmation, as well as the negative ramifications of consumption on individuals and communities. Studies that engage with both the light-side and dark-side of marketing and consumer practice are welcome.
Going beyond these two research orientations, the JMM seeks to support a number of other important paradigmatic traditions including Marxist and Neo-Marxist perspectives, postmodern interpretations of marketing and consumer practice, postcolonial understandings, macromarketing and Transformative Consumer Research (TCR) interventions, to name just a few which further marketing thought. The paradigmatic pluralism of the JMM is underwritten by a belief that marketing scholarship must be theoretically embedded and reflexive if it is to enhance our knowledge of marketing theory and practice(s).
JMM seeks to meet the needs of a wide but sophisticated audience. As such, all contributions to the Journal are expected to be intellectually rigorous, well embedded in the relevant literatures, yet understandable to our wide audience. We do not wish to be overly prescriptive about the types of papers we desire to receive, yet some of the areas that are of interest can include:
Peer Review Statement
JMM is an international, peer-reviewed journal which publishes high quality, original research contributions to scientific knowledge. All manuscript submissions are subject to initial appraisal by the Editors, and, if found suitable for further consideration, to peer review by independent, anonymous expert referees. All peer review is double anonymized and submission is online via ScholarOne Manuscripts.
Authors can choose to publish gold open access in this journal.
Read the Instructions for Authors for information on how to submit your article.
Explore the most recently published articles
The Disabling Marketplace
Reach an engaged target audience and position your brand alongside authoritative peer-reviewed research by advertising in Journal of Marketing Management.