Journal of Marketing Management, Volume 40, Issue 3-4 (2024)

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Journal of Marketing Management, Volume 40, Issue 3-4 (2024)

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Special Section: Advancing theory on marketing responses to mitigate the negative consequences of brand crises

Editorial
The mitigation of brand crises: towards broader, deeper and more diverse research directions
Paolo Antonetti, Ilaria Baghi & Carmen Valor
Pages: 183-189
Published online: 13 Feb 2024
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Free Access
Article
In it together: brands benefit after a transgression when perceived as co-owners of the brand community
Christina A. Kuchmaner, Jennifer Wiggins & Pamela E. Grimm
Pages: 190-216
Published online: 07 Aug 2023
AbstractforIn it together: brands benefit after a transgression when perceived as co-owners of the brand community | Full Text | References | PDF (496.6 KB) | EPUB
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Article
When apologies backfire: a moderated mediation model of exposure by NGOs, companies’ hypocrisy, and consumers’ political orientations
Silvia Grappi, Camilla Barbarossa, Veronica Gabrielli & Simona Romani
Pages: 217-259
Published online: 13 Feb 2024
AbstractforWhen apologies backfire: a moderated mediation model of exposure by NGOs, companies’ hypocrisy, and consumers’ political orientations | Full Text | References | PDF (967.3 KB) | EPUB
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Article
The dynamic of employees’ trust in their organisation in a corporate brand crisis: the bounce-back effect of organisational identification
Sophie de Villartay, Marie-Aude Abid-Dupont & Fabienne Berger-Remy
Pages: 260-288
Published online: 13 Feb 2024
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Research Article

Article
Antecedents and consequences of the “cancel culture” firestorm journey for brands: is there a possibility for forgiveness?
Cláudia Costa & António Azevedo
Pages: 289-312
Published online: 13 Feb 2024
AbstractforAntecedents and consequences of the “cancel culture” firestorm journey for brands: is there a possibility for forgiveness? | Full Text | References | PDF (518.6 KB) | EPUB
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Article
Examining self-regulation as a potential intervention for moral grandstanding on social networking sites
Andrea R. Bennett & Nikolitsa Grigoropoulou
Pages: 313-346
Published online: 13 Feb 2024
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Article
Everyday activism: an AI-assisted netnography of a digital consumer movement
Robert V. Kozinets & Mina Seraj-Aksit
Pages: 347-370
Published online: 13 Feb 2024
AbstractforEveryday activism: an AI-assisted netnography of a digital consumer movement | Full Text | References | PDF (3.5 MB) | EPUB
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