Aims and scope
Business analytics research focuses on developing new insights and a holistic understanding of an organisation’s business environment to help make timely and accurate decisions to survive, innovate and grow. Thus, business analytics draws on the full spectrum of descriptive/diagnostic, predictive and prescriptive analytics in order to make better (i.e., data-driven and evidence-based) decisions to create value in the broadest sense.
The mission of the Journal of Business Analytics (JBA) is to serve the emerging and rapidly growing community of business analytics academics and practitioners. We aim to publish articles that use real world data and cases to tackle problem situations in a creative and innovative manner.
We solicit articles that address an interesting research problem, collect and/or repurpose data sets, and develop and evaluate analytics methods and methodologies to help organisations apply business analytics in new and novel ways. Reports of research using qualitative or quantitative approaches are welcomed, as are interdisciplinary and mixed methods approaches. The journal also welcomes creative applications of analytics to solve challenging problems, not only in the private sector but also in the public and third sector.
Topics may include:
- Applications of AI and machine learning methods in business analytics
- Network science and social network applications for business
- Social media analytics
- Statistics and econometrics in business analytics
- Use of novel data science techniques in business analytics
- Robotics and autonomous vehicles
- Methods and methodologies for business analytics development and deployment
- Organisational factors in business analytics
- Responsible use of business analytics and AI
- Ethical and social implications of business analytics and AI
- Bias and explainability in analytics and AI
Our editorial philosophy is to publish papers that contribute to theory and practice.
Peer review policy
Once your paper has been assessed for suitability by the editor, it will then be single or double anonymized peer-reviewed by independent, expert referees. You can find out more information on our Instructions for Authors page.
Author Benefits
- JBA is an official journal of the Operational Research Society, meaning your research will be available to all our members globally.
- The prestigious and experienced members of our international Editorial Board will guide you from submission to publication.
- If you wish to submit your paper for open access publication we are able to provide you with a variety of options. Find out more about your open access options here.
- Our Author Services page provides you with tips and tricks to promote your research on social media and through your network. This includes 50 free e-prints when your paper is published to share with anyone you wish.
- You can also quickly and easily track the impact your paper makes with the help of My Authored Works.
Publication Ethics
Taylor & Francis is a member of the Committee on Publications Ethics (COPE). Taylor & Francis is committed to peer review integrity and upholding the highest standards of review in our journals. To help us maintain these high standards, we provide guidelines for ethical publishing. Click here for more details
Digital Preservation
Taylor & Francis Group acknowledges that the long term preservation of its electronic content is of critical importance and that it has a significant role to play to ensure its content is available and accessible over time. Taylor & Francis Group has an archival strategy in place that provides for the deposit of its electronic source files into an acceptable non-profit third party archive, including Portico and LOCKSS, so that our content will be actively preserved and available in the event it is no longer offered by Taylor & Francis Group or a successor.
We are also participants in the CLOCKSS pilot project. In addition, an agreement with the Dutch National Library has been signed to protect the future of our Online Archive.
Authors can choose to publish gold open access in this journal.
Read the Instructions for Authors for information on how to submit your article.
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