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Volume 7, Issue 2

Journal of Business Analytics

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Journal of Business Analytics, Volume 7, Issue 2 (2024)

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Journal of Business Analytics, Volume 7, Issue 2 (2024)

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Article

Introducing technological disruption: how breaking media attention on corporate events impacts online sentiment

Dane Vanderkooi, Atefeh Mashatan & Ozgur Turetken

Pages: 63-82

Published online: 31 Oct 2023

AbstractforIntroducing technological disruption: how breaking media attention on corporate events impacts online sentiment | Full Text | References | PDF (2.5 MB)

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Article

Intelligent decision support system using nested ensemble approach for customer churn in the hotel industry

Leila Taherkhani, Amir Daneshvar, Hossein Amoozad Khalili & Mohammad Reza Sanaei

Pages: 83-93

Published online: 10 Nov 2023

AbstractforIntelligent decision support system using nested ensemble approach for customer churn in the hotel industry | Full Text | References | PDF (863.6 KB)

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Article

The era of business analytics: identifying and ranking the differences between business intelligence and data science from practitioners’ perspective using the Delphi method

Mutaz M. Al-Debei

Pages: 94-119

Published online: 21 Nov 2023

AbstractforThe era of business analytics: identifying and ranking the differences between business intelligence and data science from practitioners’ perspective using the Delphi method | Full Text | References | PDF (2.6 MB)

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Article

Exploring the relationship between YouTube video optimisation practices and video rankings for online marketing: a machine learning approach

Marina E. Johnson & Ross A. Malaga

Pages: 120-135

Published online: 12 Dec 2023

AbstractforExploring the relationship between YouTube video optimisation practices and video rankings for online marketing: a machine learning approach | Full Text | References | PDF (5.6 MB)

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Journal of Business Analytics (Vol.7, Iss.2, 2024)

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