Journal of Global Fashion Marketing, Volume 15, Issue 1 (2024)

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Journal of Global Fashion Marketing, Volume 15, Issue 1 (2024)

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Fashion and the Metaverse

Articles

Article
Fashion and the metaverse: Implications for consumers and firms
Raffaele Donvito, Diletta Acuti & Sanga Song
Pages: 1-5
Published online: 15 Jan 2024
AbstractforFashion and the metaverse: Implications for consumers and firms | Full Text | References | PDF (231.4 KB) | EPUB
  • 315 Views
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Article
‘Fashioning’ the metaverse: A qualitative study on consumers’ value and perceptions of digital fashion in virtual worlds
Alice Venturini & Martina Columbano
Pages: 6-22
Published online: 08 Aug 2023
Abstractfor‘Fashioning’ the metaverse: A qualitative study on consumers’ value and perceptions of digital fashion in virtual worlds | Full Text | References | PDF (751.8 KB) | EPUB
  • 1591 Views
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Article
Examining self-congruence between user and avatar in purchasing behavior from the metaverse to the real world
Jinsu Park & Naeun (Lauren) Kim
Pages: 23-38
Published online: 03 Apr 2023
AbstractforExamining self-congruence between user and avatar in purchasing behavior from the metaverse to the real world | Full Text | References | PDF (479.2 KB) | EPUB
  • 2723 Views
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Article
Innovative value propositions in the fashion metaverse
Stefano Paolo Russo, Cristina Mele & Tiziana Russo Spena
Pages: 39-61
Published online: 15 Jan 2024
AbstractforInnovative value propositions in the fashion metaverse | Full Text | References | PDF (1.4 MB) | EPUB
  • 450 Views
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Article
Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands
Maria Kniazeva, Gaetano Aiello, Costanza Dasmi, Valentina Mazzoli, Olga Nechaeva & Faheem Uddin Syed
Pages: 62-89
Published online: 15 Jan 2024
AbstractforWhy fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands | Full Text | References | PDF (852.8 KB) | EPUB
  • 1054 Views
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Article
Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse
Gabriele Murtas, Giuseppe Pedeliento & Federico Mangiò
Pages: 90-114
Published online: 29 Aug 2023
AbstractforLuxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse | Full Text | References | PDF (794.8 KB) | EPUB
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Article
Fashion marketing in the metaverse
Emmanuel Mogaji, Yogesh K. Dwivedi & Ramakrishnan Raman
Pages: 115-130
Published online: 30 Aug 2023
AbstractforFashion marketing in the metaverse | Full Text | References | PDF (818.5 KB) | EPUB
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Article
Metaverse and the fashion industry: A systematic literature review
Giorgia Profumo, Ginevra Testa, Milena Viassone & Kamel Ben Youssef
Pages: 131-154
Published online: 15 Jan 2024
AbstractforMetaverse and the fashion industry: A systematic literature review | Full Text | References | PDF (1 MB) | EPUB | Supplemental
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Article
The adoption of digital fashion as an end product: A systematic literature review of research foci and future research agenda
Hazel Hoi Yau Chan, Claudia Henninger, Rosy Boardman & Marta Blazquez Cano
Pages: 155-180
Published online: 15 Jan 2024
AbstractforThe adoption of digital fashion as an end product: A systematic literature review of research foci and future research agenda | Full Text | References | PDF (830 KB) | EPUB
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