The Journal of Global Fashion Marketing is a quarterly journal that publishes peer-reviewed conceptual and empirical papers and business cases of original works that significantly contribute to the overall advancement of marketing theory, research, and practice in fashion, design, and culture.
The JGFM vision:
JGFM endeavors to be a “global bridge” connecting marketing scholars and practitioners in fashion, design, and culture throughout the world. We publish high-quality scholarly articles on marketing written by contributors representing the leading academic authors. As we state on the cover of every issue, our positioning statement, our value added to the marketing scholar readership, is truly to “Bridge Fashion and Marketing”
JGFM aims to:
1. Monitor and analyze global fashion marketing trends.
2. Generate and integrate new ideas and theories related to fashion, luxury, and culture marketing theory and practice.
3. Apply new research methods and techniques in fashion, luxury, and culture marketing.
4. Explore and disseminate cutting edge fashion marketing practices.
JGFM welcomes manuscripts that provide fresh, innovative insight to any topic in the field of fashion, luxury, and culture marketing. Both conceptual and empirical works are valued, so long as the manuscript addresses substantive issues in marketing.
Topics published by JGFM include (but are not limited to):
Fashion Marketing Theory and Practices, Fashion Marketing Research Methodology, Fashion Marketing Cases, Luxury Marketing, Culture and Design Marketing, Fashion Consumer Behavior, Fashion Merchandising, Fashion Retailing and Distribution, Fashion Marketing Communications, Fashion Business Marketing, Fashion Marketing Trends and Industry Analysis, Fashion Forecasting System, Fashion Market Segmentation, Fashion Product Innovation, Fashion Brand Management, Global pricing issues, Fashion Social Media Marketing, Service Management in the Fashion Industry, Corporate Social Responsibility Issues, Future Directions in the Fashion Industry, Fashion Industry and Policy Issues, Legal Issues of Fashion Industry, Sportswear Marketing and Sponsorship, Global and Interdisciplinary Research Issues
The Journal of Global Fashion Marketing (JGFM) is abstracted and indexed in ESCI, SCOPUS, ABDC Journal of Quality list 2019, Cabell’s Directories, EBSCOhost (E-Journals), Google h-5 index and Korea Citation Index (KCI).
Peer Review Integrity
All submitted manuscripts are subject to initial appraisal by the Editor. Manuscripts are sent for peer review by independent, anonymous expert referees if found suitable for further consideration. All peer review is double anonymized and submission is online via ScholarOne Manuscripts.
The Journal of Global Fashion Marketing is a member of the Committee on Publication Ethics (COPE). We work closely with the Committee of Publication Ethics (COPE), a charity dedicated to promoting the integrity of peer-reviewed publications in science. Authors submitting to a Taylor & Francis journal should be aware that their manuscripts may be submitted to CrossCheck at any point during the peer review or production processes.
STAR
Taylor & Francis/Routledge are committed to the widest possible dissemination of its journals to non-profit institutions in developing countries. Our STAR initiative offers individual researchers in Africa, South Asia and many parts of South East Asia the opportunity to gain one month’s free online access to 1,300 Taylor & Francis journals. For more information, please visit the STAR website.
Authors can choose to publish gold open access in this journal.
Read the Instructions for Authors for information on how to submit your article.
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