About this journal

The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world. The journal goes beyond the application of advertising to politics to study various strategic marketing tools such as:

• Voter segmentation
• Candidate positioning
• Use of multivariate statistical modeling to better understand the thinking and choices made by voters

The journal is highly selective in publishing only the most advanced conceptual, strategic and quantitative oriented work from academics around the world. It is vital reading for politicians, candidates, political party officials, consultants, corporate lobbyists, pollsters, media specialists, journalists, business executives, managers, and academics in democracies around the world.

The journal's focus includes current and predicted future trends such as the application of Big Data and Analytics to politics. It offers a new approach to the use of innovative marketing in the commercial marketplace. Political campaign organizations use real-time data to direct and re-direct political commercials in the most cost-effective manner.

The journal’s Editorial Board includes leading academic scholars from around the world as well as leading political consultants whom have worked on presidential-level campaigns in the United States, United Kingdom and other countries.

Special Issues are regularly published that highlight the application of marketing to politics in selected countries around the world, as well as to the application of some of the latest technological developments in the field. These issues are published by Guest Editors who are some of the leading scholars and strategists in selected areas of the field of politics. On occasion, the journal also includes editorial commentaries and book reviews.

Peer Review Policy: All research articles have undergone double-anonymous peer review by at least two independent referees.

Publication office: Taylor & Francis Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106

Editor-in-Chief:

Bruce I. Newman, PhD - DePaul University, USA

Managing Editor, North America:

Daniel E. Bergan - Michigan State University, USA

Managing Editor, Europe:

Christopher Pich - Nottingham University, United Kingdom

Senior Editors:

Cristian Andrei - Romanian Political Marketing Association, Romania
Paul Baines - University of Leicester, United Kingdom
Wojciech Cwalina - Department of Social Psychology, Institute of Psychology, Marie Curie-Sklodowska, Lubin, Poland
Andrzej Falkowski - Department of Marketing Psychology, Warsaw School of Social Psychology, Poland
Phil Harris - Univeristy of Chester, United Kingdom
Dennis W. Johnson - George Washington University, USA
Nicholas O’Shaughnessy - Queen Mary, University of London, United Kingdom
Wayne Steger - DePaul University, USA
Richard Tempest - University of Illinois at Urbana-Champaign, USA
Dejan Vercic - University of Ljubljana, Slovenia
Veronika Vis-Sommer - University of California-Berkeley, USA
Christine Williams - Bentley University, USA
Dominic Wring - Loughborough University, United Kingdom
Zhang Zhexin - Shanghai Institutes for International Studies, Shanghai, China

Editorial Board:

Samaras Anthanasios- Panteion University, Greece
Christopher Arterton - Graduate School of Political Management, George Washington University, USA
Erik Asard - Swedish Institute for North American Studies, Uppsala University, Sweden
Jerry Austin - Burges & Burges Strategists, Columbus, OH, USA
Richard Bagozzi - Ross School of Business, University of Michigan, USA
Rajeev Batra - Department of Marketing, University of Michigan, USA
W. Lance Bennett - University of Washington at Seattle, USA
Rosa Berganza - University Rey Juan Carlos, Spain
Pierre Berthon - Bentley University, USA
Ross E. Burkhart - Department of Political Science, Boise State University, USA
Patrick Butler - Melbourne Business School, Victoria, Australia
Sebastian Cody - Rothermere American Institute, University of Oxford, United Kingdom
Neil Collins - University College Cork, Ireland
Michael Cornfield - 720 Strategies
Robin Croft - University of Bedfordshire, United Kingdom
Gregory G. Curtin - University of Southern California, USA
Philip Davies - Programme in American Studies, De Montfort University, United Kingdom
Richard Davis - Brigham Young University, USA
Emanuel de Bellis - University of Lausanne, Faculty of Business and Economics, Switzerland
Raffaele De Mucci - Istituto Di Studi Sociologist JG Carli, Luiss University, Italy
Janine Dermody - University of Gloucestershire, United Kingdom
Luigi Di Gregorio - Communication Department, Tuscia University, Viterbo, Italy
John Egan - London South Bank University, United Kingdom
Abdolreza Eshghi - Bentley University, USA
Robert Espindola - Department of Political Science, University of Bradford, United Kingdom
Susan Estrich - School of Law, University of Southern California, USA
David Farrell - School of Politics and International Relations, University College Dublin, Ireland
Linda L. Fowler - Department of Political Science, Dartmouth College, USA
Bob Franklin - School of Journalism, Media and Cultural Studies, Cardiff University, Wales
James Garand - Department of Political Science, Louisiana State University, USA
Dave Gelders - School of Mass Communication Research, Belgium
Ken Goldstein - Department of Political Science, University of Wisconsin, Madison, USA
Kostos Gouliamos - European University, Cyprus, Greece
John C. Green - Ray C. Bliss Institute of Applied Politics, Bliss Institute, USA
Alicja Grochowska - Department of Economic Psychology, University of Social Sciences and Humanities, Poland
Sigmund Grønmo - University of Bergen, Norway
Girish J. Gulati - Bentley University, USA
Lawrence Hamer - Purdue University Northwest USA
Audrey A. Haynes - Department of Political Science, University of Georgia, USA
Andreas Herrman - University of St. Gallen, Switzerland
Paul S. Herrnson - Department of Government and Politics, University of Maryland, USA
Marjorie Randon Hershey - Indiana University, USA
Noriko Hirabayashi - Faculty of Liberal Arts, Saitama University, Japan
Magdalane Hoffman - Department of Marketing, Budapest University, Hungary
Christina Holtz-Bacha - University of Erlangen-Nurnberg, Germany
Ricardo Homs - Ries & Ries Mexico S.C., Mexico
James Humphreys - Woodnewton Associates, United Kingdom
Elif Ikizer - Department of Psychology, University of Wisconsin-Green Bay, USA
Zafar Iqbal - Kellstadt Graduate School of Business, DePaul University, USA
Amy Jasperson - Rhodes College, USA
Dennis Kavanagh - School of Politics and Communications Studies, The University of Liverpool, United Kingdom
Charles Scott Keeter - Pew Research Center for the People & the Press, Washington, DC, USA
Dennis Kinsey - Department of Public Relations, Syracuse University, USA
Sidney Kraus - Department of Communication, Cleveland State University, USA
Sergiy Kurbatov- Institute of Higher Education, National Academy of Educational Sciences of Ukraine, Kiev, Ukraine
Helmut Kurz - Vienna University, Austria
Greg Lebel - Graduate School of Political Management, George Washington University, USA
Darren Lilleker - Bournemouth University, United Kingdom
Andrew Lock - Business School, Leeds University, United Kingdom
Robert Mackiewicz - Department of Marketing Psychology,University of Social Sciences and Humanities, Poland
David Mark - POLITICO
Gianpietro Mazzoleni - Universita` degli Studi di Milano Italy
Angelo Mellone - Sociology Department, Luiss University, Rome, Italy
Lee Miringoff - Institute of Public Opinion, Marist College, USA
Dorina Miron - Institute of Communication Research, University of Alabama, USA
Jonathan S. Morris - East Carolina University, USA
Roger Mortimore - Director of Political Analysis, Social Research Institute-Ipsos MORI, United Kingdom
Rajan Nataraajan - Department of Marketing, Auburn University, USA
Ralph Negrine - University of Sheffield, United Kingdom
Candice Nelson - School of Public Affairs, American University, USA
Todd P. Newman- University of Wisconsin-Madison, USA
Aron O’Cass - University of Tasmania, Australia
Daniel Odescalchi - Odescalchi Consulting, Vienna, Austria
Evgeny Pashentsev - Diplomatic Academy of the Ministry of Foreign Affairs of the Russian Federation
John Petrocik - Department of Political Science, University of California, USA
Lila Raycheva - Department of Radio and Television, St. Kliment Ohrdiski Sofia University, Bulgaria
Tom Rice - Department of Political Science, University of Northern Iowa, USA
Glenn Richardson - Department of Political Science, Kutztown University, USA
Jolan Roka - Budapest School of Communication, Hungary
Franca Roncarolo - Dipartimento di Studi Politici, Universita di Torino, Italy
Alan Rosenblatt - Center for American Progress, Action Fund
Mark J. Rozell - Schar School of Policy and Government, George Mason University, USA
Chris Rudd - University of Otago, New Zealand
Sergi A. Samoilenko - George Mason University, USA
Mike Saren - University of Leicester, United Kingdom
Margaret Scammell - London School of Economics, United Kingdom
Guenter Schweiger - Abt. Werbewissenschaft und Marktforschung, Austria
Sorin-Gabriel Sebe - Bucharest University, Romania
Micah L. Sifry - Personal Democracy Forum, USA
Gareth Smith - Oxford Brookes University, United Kingdom
Michael Strugl - Bundesrat, Stv. Landesparteisekretr, Austria
Toshio Takesita - Department of Political Science, Meiji University, Japan
Antonis Theocharous - Cyprus University of Technology
James Thurber - School of Public Affairs, American University, USA
Simon Titley - Public Affairs Consultant, Brussels, Belgium
Terri Towner - Oakland University, USA
George O. Tsobanoglou - Department of Sociology, University of the Aegean, Greece