Journal of Political Marketing, Volume 23, Issue 2 (2024)

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Journal of Political Marketing, Volume 23, Issue 2 (2024)

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Volume 23, 2024 Vol 22, 2023 Vol 21, 2022 Vol 20, 2021 Vol 19, 2020 Vol 18, 2019 Vol 17, 2018 Vol 16, 2017 Vol 15, 2016 Vol 14, 2015 Vol 13, 2014 Vol 12, 2013 Vol 11, 2012 Vol 10, 2011 Vol 9, 2010 Vol 8, 2009 Vol 7, 2008 Vol 6, 2007-2008 Vol 5, 2006-2007 Vol 4, 2005 Vol 3, 2003-2004 Vol 2, 2003 Vol 1, 2002
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Original Articles

Article
Exploring the Political Co-Brand Image & Positioning from External Stakeholder’s Perspective in Pakistan
Maria Naureen Shahid, Waseem Hassan & Lubaba Sadaf
Pages: 93-122
Published online: 30 Jun 2021
AbstractforExploring the Political Co-Brand Image & Positioning from External Stakeholder’s Perspective in Pakistan | Full Text | References | PDF (2.5 MB) | EPUB | Supplemental
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Article
Celebrities, Advertising Endorsement, and Political Marketing in Spain: The Popular Party’s April 2019 Election Campaign
Jorge David Fernández Gómez, Antonio Pineda & Maria-Teresa Gordillo-Rodriguez
Pages: 123-148
Published online: 19 Jul 2021
AbstractforCelebrities, Advertising Endorsement, and Political Marketing in Spain: The Popular Party’s April 2019 Election Campaign | Full Text | References | PDF (1.8 MB) | EPUB | Supplemental
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Article
What Does It Mean to Have a Presidential Image? A Multiple-Group Confirmatory Factor Analysis Measuring Trump and Biden in 2020
David E. Clementson, Michael J. Beatty & Tong Xie
Pages: 149-165
Published online: 19 Sep 2021
AbstractforWhat Does It Mean to Have a Presidential Image? A Multiple-Group Confirmatory Factor Analysis Measuring Trump and Biden in 2020 | Full Text | References | PDF (1,017.2 KB) | EPUB
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Article
Scale Development: Exploring Successful Political Outsiders’ Brand Image to Determine Reformist Dimensions
Gunaro Setiawan, Denni Arli & Peter Woods
Pages: 166-191
Published online: 17 Nov 2021
AbstractforScale Development: Exploring Successful Political Outsiders’ Brand Image to Determine Reformist Dimensions | Full Text | References | PDF (4.2 MB) | EPUB
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Article
The Nonlinear Effects of Political Advertising
Keena Lipsitz & Javier Padilla
Pages: 192-205
Published online: 14 Dec 2021
AbstractforThe Nonlinear Effects of Political Advertising | Full Text | References | PDF (1.3 MB) | EPUB | Supplemental
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