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Argumentation and Advocacy Volume 52, 2016 - Issue 4: Special Issue: Twenty Years of Visual Argument. Guest Editors: David Godden, Catherine H. Palczewski, and Leo Groarke
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FEATURED ARTICLES

The Argumentative Force of Image Networks: Greenpeace's Panmediated Global Detox Campaign

Elizabeth A. Brunner Elizabeth A. Brunner, Department of Communication, Media, and Persuasion, Idaho State University; Kevin Michael DeLuca, Communication Department, University of Utah. A version of this manuscript was presented at the National Communication Association meeting in Las Vegas, 2015. The authors would like to thank the editors of this special edition for their thoughtful feedback as well as Ma Tianjie and Robin Perkins of Greenpeace and the Waterhouse Family Institute for their support.Correspondence[email protected]
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Kevin Michael DeLuca Elizabeth A. Brunner, Department of Communication, Media, and Persuasion, Idaho State University; Kevin Michael DeLuca, Communication Department, University of Utah. A version of this manuscript was presented at the National Communication Association meeting in Las Vegas, 2015. The authors would like to thank the editors of this special edition for their thoughtful feedback as well as Ma Tianjie and Robin Perkins of Greenpeace and the Waterhouse Family Institute for their support.
Pages 281-299 | Published online: 02 Feb 2017
 
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Abstract

This essay engages the force of images as an important form of argumentation in the contemporary mediascape, which is being constantly transformed by flows of image networks across various social media platforms. This mediascape requires tools that move beyond verbal architectures, inspiring new concepts and practices of analysis. In response, this essay proposes concepts for engaging the argumentative force of the rush of images transforming the world, including panmediated networks, wild public screens, affective winds, and image events. An analysis of Greenpeace's global Detox campaign elaborates on the uses of these concepts.

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