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Ergonomics Volume 33, 1990 - Issue 3
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Original Articles

Marketing ergonomics: removing value rigidity

N. J. VINK Associate Professor of Marketing, School of Industrial Design Engineering, Delft University of Technology, Jaffalaan 9, 2628 BX Delft, The Netherlands
Pages 257-260 | Published online: 27 Mar 2007
 
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Abstract

Human beings in everyrole are affected with one kind of value rigidity or another. So why should ergonomists not have their fair share of it, e.g. by not listening to others and not making others listen to them. This essay deals with some of these rigidities and how to remove them.

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