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Ergonomics Volume 33, 1990 - Issue 3
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Original Articles

Marketing ergonomics: removing value rigidity

N. J. VINK Associate Professor of Marketing, School of Industrial Design Engineering, Delft University of Technology, Jaffalaan 9, 2628 BX Delft, The Netherlands
Pages 257-260 | Published online: 27 Mar 2007

References

  • PIRSIG , R. M. 1985 , Zen and the Art of Motorcycle Maintenance ( Bantam , New York ), 281 – 282 .

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