The Economic Behavior of Human Beings: The Institutional/Post-Keynesian Model

Abstract:

This paper attempts to present the basic features that would define a model of behavior suited to an institutional and post-Keynesian approach. To facilitate explanation, human behavior is divided into three phases: motivation, cognition and reasoning and decision-making. Motivation appears as a process directed toward the satisfaction of a complex structure of various needs and wants. The role of emotions and the social and cognitive aspects of motivation are recognized. Moreover, it is also recognized that human beings have limited cognitive and rational capacities, and it is accepted that they are potentially creative. Partly as a consequence of that, cognition becomes a social act and knowledge of reality is subject to fundamental uncertainty. Finally, human rationality (or intelligence) is associated with a search for good solutions, and it includes elements of procedural rationality, creativity and emotional rationality. The role of habits and institutions in all these phases is stressed.

Keywords::

• motivation
• cognition
• rationality
• decision-making
• institutional/post-Keynesian economics