Abstract
Facts about climate change are often ineffective in impacting people’s climate change beliefs or environmentally related behaviors. Multiple theories of environmental behavior use norms to foster behavior change. Science fiction writers may also attempt to sway individuals’ perceptions of climate change through imaginings of a future affected by climate change. The impact of these fictional narratives on individuals’ climate change perceptions and related behaviors has not been widely studied. We examined the impact of (i) personal versus social norms and (ii) fiction versus nonfiction climate change readings on undergraduate students’ climate change perceptions and behaviors. On average, students’ climate change beliefs, risk perceptions, and behavioral intentions increased across all intervention groups. Comparing fiction with nonfiction, personal with social norms, and interaction effects revealed no significant difference between changes in students’ behavioral intentions. However, trends in this exploratory research suggest that social norms and fiction writings are worth exploring as particularly effective ways to engage students in climate change discussions. These results reveal the potential for fictional narratives and social norms to encourage impactful discussion around climate change.
Additional information
Notes on contributors
Alison Singer
Alison Singer ([email protected]) is a professor in the Department of Biological Sciences at Northern Arizona University in Flagstaff, Arizona. Caitlin Kirby is the associate director of research for the Enhanced Digital Learning Initiative at Michigan State University in East Lansing, Michigan. Eleanor Rappolee is a research analyst with the Association of State Floodplain Managers in Madison, Wisconsin.
Caitlin Kirby
Alison Singer ([email protected]) is a professor in the Department of Biological Sciences at Northern Arizona University in Flagstaff, Arizona. Caitlin Kirby is the associate director of research for the Enhanced Digital Learning Initiative at Michigan State University in East Lansing, Michigan. Eleanor Rappolee is a research analyst with the Association of State Floodplain Managers in Madison, Wisconsin.
Eleanor Rappolee
Alison Singer ([email protected]) is a professor in the Department of Biological Sciences at Northern Arizona University in Flagstaff, Arizona. Caitlin Kirby is the associate director of research for the Enhanced Digital Learning Initiative at Michigan State University in East Lansing, Michigan. Eleanor Rappolee is a research analyst with the Association of State Floodplain Managers in Madison, Wisconsin.