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Journal of Advertising Volume 14, 1985 - Issue 4
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Direct Response Marketing: An Entrepreneurial Approach. Cohen, William A. New York: John Wiley and Sons, Inc., 1984. 496 Pp. $33.95

Leonard J. Konopa Kent State University, USA
Pages 63-64 | Published online: 29 May 2013
 
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"Direct Response Marketing: An Entrepreneurial Approach. Cohen, William A. New York: John Wiley and Sons, Inc., 1984. 496 Pp. $33.95." Journal of Advertising, 14(4), pp. 63–64

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