Journal of Advertising, Volume 14, Issue 4 (1985)

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Journal of Advertising, Volume 14, Issue 4 (1985)

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Editorial

Editorial
Advertising Media Price Forecasts
Anthony F. McGann
Page: 3
Published online: 29 May 2013
CitationforAdvertising Media Price Forecasts | PDF (199 KB)
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Original Articles

Article
The Influence of Advertising at the Moment of Brand Choice
Cathy J. Cobb & Wayne D. Hoyer
Pages: 5-27
Published online: 29 May 2013
AbstractforThe Influence of Advertising at the Moment of Brand Choice | References | PDF (1.6 MB)
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Article
The Effect of Repetition on Humor in a Radio Advertising Study
Betsy D. Gelb & George M. Zinkhan
Pages: 13-68
Published online: 29 May 2013
AbstractforThe Effect of Repetition on Humor in a Radio Advertising Study | References | PDF (1.5 MB)
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Article
Evaluating the Audiences of the New Media
Dean M. Krugman
Pages: 21-27
Published online: 29 May 2013
AbstractforEvaluating the Audiences of the New Media | References | PDF (1.2 MB)
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Article
Is it Always as Simple as “Keep it Simple!”?
M. Carole Macklin, Norman T. Bruvold & Carol Lynn Shea
Pages: 28-35
Published online: 29 May 2013
AbstractforIs it Always as Simple as “Keep it Simple!”? | References | PDF (1.5 MB)
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Article
Random Digit Dialing: A Comparison of Methods
Madhav N. Segal & Firooz Hekmat
Pages: 36-43
Published online: 29 May 2013
AbstractforRandom Digit Dialing: A Comparison of Methods | References | PDF (1.3 MB)
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Article
Unseen but Effective Advertising Regulation: The Clearance Process
Eric J. Zanot
Pages: 44-68
Published online: 29 May 2013
AbstractforUnseen but Effective Advertising Regulation: The Clearance Process | References | PDF (3.1 MB)
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Research Notes and Communications

Article
A Bibliometric Study of Advertising Citations
Yorgo Pasadeos
Pages: 52-59
Published online: 29 May 2013
AbstractforA Bibliometric Study of Advertising Citations | References | PDF (1.1 MB)
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Book Reviews

Book Review
Madison Avenue in Asia: Politics and Transnational Advertising. Anderson, Michael H. Rutherford, NJ: Farleigh Dickinson University Press, 1984. 353 Pp. $39.50
Boris W. Becker
Page: 60
Published online: 29 May 2013
CitationforMadison Avenue in Asia: Politics and Transnational Advertising. Anderson, Michael H. Rutherford, NJ: Farleigh Dickinson University Press, 1984. 353 Pp. $39.50 | PDF (183 KB)
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Book Review
The Economics of Cable Television. Webb, G. Kent. Lexington, MA: Lexington Books, 1983. 197 Pp. $23.00
Larry D. Kelley
Page: 61
Published online: 29 May 2013
CitationforThe Economics of Cable Television. Webb, G. Kent. Lexington, MA: Lexington Books, 1983. 197 Pp. $23.00 | PDF (193.2 KB)
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Book Review
Managing Cooperative Advertising: A Strategic Approach. Young, Robert F. and Stephen A. Greyser. Lexington, MA: Lexington Books, 1983. 192 Pp. $25.00
Martin Block
Pages: 61-62
Published online: 29 May 2013
CitationforManaging Cooperative Advertising: A Strategic Approach. Young, Robert F. and Stephen A. Greyser. Lexington, MA: Lexington Books, 1983. 192 Pp. $25.00 | PDF (374.8 KB)
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Book Review
Advertising Copywriting (5th Edition). Burton, Philip Ward. Columbus, Ohio: Grid Publications, 1983. 384 Pp. $30.95
Steven Darian
Page: 62
Published online: 29 May 2013
CitationforAdvertising Copywriting (5th Edition). Burton, Philip Ward. Columbus, Ohio: Grid Publications, 1983. 384 Pp. $30.95 | PDF (185.4 KB)
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Book Review
Mass Communication Theory. McQuail, Denis. London: Sage Publications, 1983. 245 Pp. $25 (h), $12.50 (P)
Joseph R. Pisani
Pages: 62-63
Published online: 29 May 2013
CitationforMass Communication Theory. McQuail, Denis. London: Sage Publications, 1983. 245 Pp. $25 (h), $12.50 (P) | PDF (370 KB)
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Book Review
Direct Response Marketing: An Entrepreneurial Approach. Cohen, William A. New York: John Wiley and Sons, Inc., 1984. 496 Pp. $33.95
Leonard J. Konopa
Pages: 63-64
Published online: 29 May 2013
CitationforDirect Response Marketing: An Entrepreneurial Approach. Cohen, William A. New York: John Wiley and Sons, Inc., 1984. 496 Pp. $33.95 | PDF (382.3 KB)
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Book Review
Advertising (2nd Edition) Weilbacher, William M. New York: Macmillan Publishing Company, 1984. 605 Pp. $22.95
John Philip Jones
Pages: 64-65
Published online: 29 May 2013
CitationforAdvertising (2nd Edition) Weilbacher, William M. New York: Macmillan Publishing Company, 1984. 605 Pp. $22.95 | PDF (397.4 KB)
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Book Review
Advertising, the Uneasy Persuasion. Schudson, Michael. New York: Basic Books, Inc., 1984. 288 Pp. $17.95
Terrence H. Witkowski
Pages: 66-67
Published online: 29 May 2013
CitationforAdvertising, the Uneasy Persuasion. Schudson, Michael. New York: Basic Books, Inc., 1984. 288 Pp. $17.95 | PDF (390.2 KB)
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Book Review
Creative Strategy in Advertising (2nd Edition). Jewler, Jerome A. Belmont, CA: Wadsworth Publishing Company, 1985. Paperback, 304 Pp. $21.30
Bruce G. Vanden Bergh
Page: 67
Published online: 29 May 2013
CitationforCreative Strategy in Advertising (2nd Edition). Jewler, Jerome A. Belmont, CA: Wadsworth Publishing Company, 1985. Paperback, 304 Pp. $21.30 | PDF (185 KB)
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Book Review
Humorous Illustration and Cartooning — A Guide for Editors, Advertisers, and Artists. Nelson, Roy Paul. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1984. 243 Pp. $12.96
Ed Cerny
Pages: 67-68
Published online: 29 May 2013
CitationforHumorous Illustration and Cartooning — A Guide for Editors, Advertisers, and Artists. Nelson, Roy Paul. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1984. 243 Pp. $12.96 | PDF (351 KB)
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