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Abstract
Periodic scanning of research productivity within a discipline is necessary to effectively measure the relative contribution of individual authors and institutions. This review extends Barry's 1990 work and examines refereed articles in the three primary U.S. advertising specialty journals—Journal of Advertising, Journal of Advertising Research, and Journal of Current Issues and Research in Advertising—for the period 1989 through 1996. The findings indicate a significant shift in individual and institutional rankings. Given recent pressures on academic institutions to show concrete evidence of performance, the findings provide a useful benchmark of individual and institutional research productivity within the three outlets.
