Journal of Advertising, Volume 27, Issue 2 (1998)

Browse this journal
Sample our Humanities journals, sign in here to start your FREE access for 14 days

Journal of Advertising, Volume 27, Issue 2 (1998)

See all volumes and issues
Vol 53, 2024 Vol 52, 2023 Vol 51, 2022 Vol 50, 2021 Vol 49, 2020 Vol 48, 2019 Vol 47, 2018 Vol 46, 2017 Vol 45, 2016 Vol 44, 2015 Vol 43, 2014 Vol 42, 2013 Vol 41, 2012 Vol 40, 2011 Vol 39, 2010 Vol 38, 2009 Vol 37, 2008 Vol 36, 2007 Vol 35, 2006 Vol 34, 2005 Vol 33, 2004 Vol 32, 2003 Vol 31, 2002 Vol 30, 2001 Vol 29, 2000 Vol 28, 1999 Volume 27, 1998 Vol 26, 1997 Vol 25, 1996 Vol 24, 1995 Vol 23, 1994 Vol 22, 1993 Vol 21, 1992 Vol 20, 1991 Vol 19, 1990 Vol 18, 1989 Vol 17, 1988 Vol 16, 1987 Vol 15, 1986 Vol 14, 1985 Vol 13, 1984 Vol 12, 1983 Vol 11, 1982 Vol 10, 1981 Vol 9, 1980 Vol 8, 1979 Vol 7, 1978 Vol 6, 1977 Vol 5, 1976 Vol 4, 1975 Vol 3, 1974 Vol 2, 1973 Vol 1, 1972
Download citations Download PDFs Download issue

Article

Article
Top-Level Agency Creatives Look at Advertising Creativity Then and Now
Leonard N. Reid, Karen Whitehill King & Denise E. Delorme
Pages: 1-16
Published online: 31 May 2013
AbstractforTop-Level Agency Creatives Look at Advertising Creativity Then and Now | References | PDF (2.1 MB)
  • 653 Views
  • 56 CrossRef citations
  • 0Altmetric
Article
Context is Key: The Effect of Program-Induced Mood on Thoughts about the Ad
Andrew B. Aylesworth & Scott B. Mackenzie
Pages: 17-31
Published online: 31 May 2013
AbstractforContext is Key: The Effect of Program-Induced Mood on Thoughts about the Ad | References | PDF (2.3 MB)
  • 563 Views
  • 102 CrossRef citations
  • 0Altmetric
Article
Beefcake and Cheesecake: Insights for Advertisers
Marilyn Y. Jones, Andrea J. S. Stanaland & Betsy D. Gelb
Pages: 33-51
Published online: 31 May 2013
AbstractforBeefcake and Cheesecake: Insights for Advertisers | References | PDF (2.8 MB)
  • 369 Views
  • 53 CrossRef citations
  • 0Altmetric
Article
Publication Productivity in the Three Leading U.S. Advertising Journals: 1989 through 1996
Tony L. Henthorne, Michael S. Latour & Tina Loraas
Pages: 53-63
Published online: 31 May 2013
AbstractforPublication Productivity in the Three Leading U.S. Advertising Journals: 1989 through 1996 | References | PDF (1.2 MB)
  • 79 Views
  • 41 CrossRef citations
  • 0Altmetric
Article
Advertising Sex-Typed Services: The Effects of Sex, Service Type, and Employee Type on Consumer Attitudes
Marla Royne Stafford
Pages: 65-82
Published online: 31 May 2013
AbstractforAdvertising Sex-Typed Services: The Effects of Sex, Service Type, and Employee Type on Consumer Attitudes | References | PDF (2.3 MB)
  • 292 Views
  • 42 CrossRef citations
  • 0Altmetric
Article
Effects of Metaphors on Children's Comprehension and Perception of Print Advertisements
Donna R. Pawlowski, Diane M. Badzinski & Nancy Mitchell
Pages: 83-98
Published online: 31 May 2013
AbstractforEffects of Metaphors on Children's Comprehension and Perception of Print Advertisements | References | PDF (2.4 MB)
  • 259 Views
  • 27 CrossRef citations
  • 0Altmetric
Article
Managing the Brand in a Corporate Advertising Environment: A Decision-Making Framework for Brand Managers
Gabriel J. Biehal & Daniel A. Sheinin
Pages: 99-110
Published online: 31 May 2013
AbstractforManaging the Brand in a Corporate Advertising Environment: A Decision-Making Framework for Brand Managers | References | PDF (1.8 MB)
  • 503 Views
  • 37 CrossRef citations
  • 0Altmetric
Article
A Cross-Country Investigation of Recall of and Attitude toward Comparative Advertising
Naveen Donthu
Pages: 111-122
Published online: 31 May 2013
AbstractforA Cross-Country Investigation of Recall of and Attitude toward Comparative Advertising | References | PDF (1.4 MB)
  • 418 Views
  • 37 CrossRef citations
  • 0Altmetric

Explore articles

Explore the most recently published articles

When Social Media Gets Political: How Message–Platform Match Affects Consumer Responses to Brand Activism Advertising
Xuan Zhou et al.
Article | Published online: 20 May 2024
Gender and Advertising: A 50-Year Bibliometric Analysis
Gülten Adalı et al.
Article | Published online: 13 May 2024
The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness
Scott Connors et al.
Article | Published online: 8 May 2024
Beyond Affect Transfer: Attribute Associations in Video-Game Brand Placements and Their Impact on Brand Attitudes
Moritz Ingendahl et al.
Article | Published online: 26 Apr 2024
Open Access
View all latest articles