https://orcid.org/0000-0002-4291-7824
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Notes
1 Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, and Journal of Current Issues and Research in Advertising.
2 Due to the affiliation of the third author of this paper, the paper underwent the regular JA review process to avoid any conflict of interest.
Additional information
Notes on contributors
Stefan F. Bernritter
Stefan F. Bernritter (PhD, University of Amsterdam) is an Associate Professor of Marketing, King’s Business School, King’s College London.
Shintaro Okazaki
Shintaro Okazaki (PhD, Universidad Autónoma de Madrid) is a Professor of Marketing, King’s Business School, King’s College London.
Douglas C. West
Douglas West (PhD, University of Leeds) is an Emeritus Professor of Marketing, King’s Business School, King’s College London.