Journal of Advertising, Volume 51, Issue 4 (2022)

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Journal of Advertising, Volume 51, Issue 4 (2022)

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Special Section: Mobile Technology and Advertising

Introduction
Mobile Technology and Advertising: Moving the Research Agenda Forward
Stefan F. Bernritter, Shintaro Okazaki & Douglas C. West
Pages: 407-410
Published online: 14 Jul 2022
First Page PreviewforMobile Technology and Advertising: Moving the Research Agenda Forward | Full Text | References | PDF (612.8 KB) | EPUB
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Free Access
Article
That’s So Instagrammable! Understanding How Environments Generate Indirect Advertising by Cueing Consumer-Generated Content
Colin Campbell, Sean Sands, Matteo Montecchi & Hope Jensen Schau
Pages: 411-429
Published online: 26 Apr 2022
AbstractforThat’s So Instagrammable! Understanding How Environments Generate Indirect Advertising by Cueing Consumer-Generated Content | Full Text | References | PDF (2.3 MB) | EPUB | Supplemental
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Article
Differential Effects of Device Modalities and Exposure to Online Reviews on Online Purchasing: A Field Study
Larry Olanrewaju Orimoloye, Angeline Close Scheinbaum, Monika Kukar-Kinney, Tiejun Ma, Ming-Chien Sung & Johnnie Johnson
Pages: 430-439
Published online: 14 Jul 2022
AbstractforDifferential Effects of Device Modalities and Exposure to Online Reviews on Online Purchasing: A Field Study | Full Text | References | PDF (999.8 KB) | EPUB | Supplemental
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Article
Interactive Ad Avoidance on Mobile Phones
Lennard L. Schmidt & Erik Maier
Pages: 440-449
Published online: 27 Jun 2022
AbstractforInteractive Ad Avoidance on Mobile Phones | Full Text | References | PDF (1.3 MB) | EPUB | Supplemental
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Regular Articles

Article
The Effects of Brand Placement Disclosures in Fiction
Yana R. Avramova, Nathalie Dens & Patrick De Pelsmacker
Pages: 450-468
Published online: 11 Nov 2021
AbstractforThe Effects of Brand Placement Disclosures in Fiction | Full Text | References | PDF (1.9 MB) | EPUB
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Article
It’s Gotta Be the Shoes! Performance Enhancement Effects of Novel Brand Advertising
Frank Germann & Aaron M. Garvey
Pages: 469-485
Published online: 15 Feb 2022
AbstractforIt’s Gotta Be the Shoes! Performance Enhancement Effects of Novel Brand Advertising | Full Text | References | PDF (2.1 MB) | EPUB | Supplemental
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Research Notes

Article
E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales
Kineta Hung, David K. Tse & Terri H. Chan
Pages: 486-501
Published online: 17 Nov 2021
AbstractforE-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales | Full Text | References | PDF (1.8 MB) | EPUB
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Note
When a Good Thing Becomes a Better Thing: The Role of Lateral Display in Upcycled Product Advertisements
Junghyun Kim, Youngju Kim & Junbum Kwon
Pages: 502-514
Published online: 18 May 2021
AbstractforWhen a Good Thing Becomes a Better Thing: The Role of Lateral Display in Upcycled Product Advertisements | Full Text | References | PDF (2.2 MB) | EPUB
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Article
Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples
Christopher Berry, Jeremy Kees & Scot Burton
Pages: 515-529
Published online: 27 Jun 2022
AbstractforDrivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples | Full Text | References | PDF (1.7 MB) | EPUB | Supplemental
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