An Empirical Investigation of the Factors Affecting the Use of Social Networks in Human Resources Recruitment

ABSTRACT

The main objective of this study is to investigate the factors affecting the use of social networks towards recruiting human resources for organizations. Through an in-depth review of the relevant literature, a questionnaire was designed and distributed among the sample and collected data were analyzed using PLS-Software. Results revealed that 50−75% of organizations use social networks in their organizations and all the identified effective factors in the use of social networks for human resources recruitment were confirmed, except for “hope for performance”. “Facilitating conditions” have the highest impact on the usage of social networks in recruiting, “Social influence” identified as one of the most important factors in people’s behavioral intention for the usage of social networks in recruitment and “Effort expectancy” had the least impact on behavioral intention. In addition, Gender and the level of education have no impact on the behavioral intention and the behavior of usage of social networking.

KEYWORDS:

• Strategic human resource management
• social media
• social networks
• E-recruitment