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Communicatio
South African Journal for Communication Theory and Research
Volume 37, 2011 - Issue 2
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Themed topic: Media and language shifts

Acknowledging and protecting language rights on SABC TV through the use of subtitles

Pages 225-241 | Received 30 Jan 2011, Accepted 21 Mar 2011, Published online: 05 Sep 2011
 

Abstract

In this article the use of subtitles is proposed as a way by means of which the problem of acknowledging and recognising language rights on SABC TV can be addressed. The concept of language rights is approached in terms of how it is understood in the field of sociolinguistics. Within the South African context the language provisions in the constitution (1996) need to be taken into account. An overview is also provided of multilingual broadcasting and of how this type of broadcasting is realised by SABC TV. Despite legislation and SABC policy accommodating the acknowledgement and protection of language rights, SABC TV favours the use of English. In this article the importance is emphasised of pivot and bilingual subtitles within the South African situation. Finally, this article proposes subtitling as a method through which multilingual broadcasting can be realised and the language rights of the speakers of languages other than English can be acknowledged and protected on SABC TV.

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