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Abstract
Sales Management Concepts and Cases, 5th Edition by D.J. Dalrymple and W.L. Cron. International Edition. (John Wiley & Sons, 1994). 798 pages. £21.95 ISBN 0–471–11150–3
International Marketing by Rodger Bennett. (Kogan Page, 1995). 368 pages. £19.95. ISBN 0–749–41337–9
The Marketing Plan by William A. Cohen. (John Wiley & Sons Inc., 1995). £17.95. ISBN 0–471–58071–6 (paperback).
The Business Plan Guide for Independent Consultants by Herman Holtz. (John Wiley & Sons Inc., 1994). £13.95. ISBN 0–471–5973‐X (paperback).