Journal of Marketing Management, Volume 12, Issue 4 (1996)

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Journal of Marketing Management, Volume 12, Issue 4 (1996)

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Editorials

Editorial
Editorial
Michael J. Baker Editor
Pages: 239-241
Published online: 06 May 2010
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Miscellany

Art or science?: Fifty years of marketing debate
Stephen Brown
Pages: 243-267
Published online: 06 May 2010
AbstractforArt or science?: Fifty years of marketing debate | References | PDF (1.8 MB)
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Original Articles

Article
“Brand First” Management
Helena Rubinstein
Pages: 269-280
Published online: 06 May 2010
Abstractfor“Brand First” Management | References | PDF (724.9 KB)
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Article
New entrants in a mature market: An empirical study of the detergent market
Wendy Lomax, Kathy Hammond, Maria Clemente & Robert East
Pages: 281-295
Published online: 06 May 2010
AbstractforNew entrants in a mature market: An empirical study of the detergent market | References | PDF (905.4 KB)
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Article
Consumer perceptions of non‐food assortments: An empirical study
Cathy A. Hart & Mark A.P. Davies
Pages: 297-312
Published online: 06 May 2010
AbstractforConsumer perceptions of non‐food assortments: An empirical study | References | PDF (1.1 MB)
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Article
Machiavellian marketing: The development of corporate lobbying in the UK
Phil Harris & Andrew Lock
Pages: 313-328
Published online: 06 May 2010
AbstractforMachiavellian marketing: The development of corporate lobbying in the UK | References | PDF (1 MB)
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Article
Harnessing the power of database marketing
John Lewington, Leslie de Chernatony & Ann Brown
Pages: 329-346
Published online: 06 May 2010
AbstractforHarnessing the power of database marketing | References | PDF (1.3 MB)
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Book Reviews

Book Review
Book reviews
Bill Donaldson, Colin Wheeler & Michael J. Baker
Pages: 347-350
Published online: 06 May 2010
AbstractforBook reviews | References | PDF (271 KB)
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Miscellany

About the Authors
Pages: 351-353
Published online: 06 May 2010
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